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Wednesday, September 30 • 3:00pm - 3:40pm
How to Find Distribution Channels For Your API '

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SendGrid grew from a small project focused on making developers lives easier to one of the largest email senders in the world. Having a developer first mentality and an API distribution strategy was a fundamental piece of that. 

How to Find Distributions Channels for your API is a talk about all the lessons learned (an the ton of mistakes that were made!) when scaling SendGrid to an Email API that is used by 180,000 different companies in more than 130 countries. You'll hear from Pedro Sorrentino the first BD and Partnerships hire for the company. Today the BD channels at SendGrid generate a sizable amount of lead generation, revenue and marketing opportunities, powered with more than 20 global distribution deals. 

Companies like Uber, FitBit, Hubspot, AirBnb, Twilio, Pandora, Tumblr and many others use it everyday to talk to their customers. 

Things that will be covered on the talk: 

• What types of product implementation features you have to have in order to implement a partnership strategy
• What are the expected terms and conditions? 
• How BD and Marketing should work together 
• Examples of how deals were done with Azure, IBM, Heroku and many others 
• Avoiding internal churn at the company 
• When co-selling makes sense 
• Things that we thought were going to be great, but end up being a huge time suck 

Speakers
avatar for Pedro Sorrentino

Pedro Sorrentino

Ecosystem & Community Development Manager, SendGrid
Pedro Sorrentino is a Brazilian entrepreneur that currently lives in San Francisco. He joined SendGrid as an early stage employee is currently SendGrid's Community Development Manager. He is responsible for helping startups grow their business via SendGrid Accelerate, a corporate program that blends mentorship, free SendGrid services and strategic introductions for the best early-stage founders and startups. | | Prior to his current role, he was... Read More →


Wednesday September 30, 2015 3:00pm - 3:40pm
API World Main Stage

Attendees (23)