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Wednesday, September 30 • 3:20pm - 3:40pm
Why an Mobile Platform Is Better for Developers – and Advertisers Too

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Today's mobile landscape is totally controlled by locked platforms: iOS, Android, and Windows Phone dictate how apps are developed, how people find apps, and even how people use their phones. Very few consumers have the knowledge or inclination to overcome the platform limitations that constrain them – so it falls to developers and advertisers to untangle the endless knot of requirements and manage platform differences.

Wouldn't it be preferable if there were a single open mobile platform that would easily reach all kinds of users, no matter what phone they were using or where they were located? That's Quixey's vision. In this session, Quixey COO Guru Gowrappan speaks to the importance of openness in mobile, and its advantages – not only for developers, but also advertisers. He'll cover:

- How big companies succeeded in locking down mobile devices
- Why openness is so important to mobile
- How advertisers benefit from a more open mobile platform
- What to do today to ensure an open future

Speakers
avatar for Guru Gowrappan

Guru Gowrappan

COO, Quixey
K. Guru Gowrappan is the Chief Operating Officer at Quixey. Guru leads the Product, Business, and Marketing organizations and plays a key role in global development and financial strategy. Guru has over 15 years of experience in the Internet industry, formerly working as COO for Growth/Emerging Initiatives at Zynga, where he also served as Head of Zynga Japan and drove the company’s IPO process. Prior to Zynga, Guru worked at Overture... Read More →


Wednesday September 30, 2015 3:20pm - 3:40pm
Expo Stage A

Attendees (12)