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Tuesday, September 29 • 4:00pm - 4:30pm
Panel: Cross-Channel Reveal - What You Need to Know

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Hear from those who know it best. Panelists who best understand the cross channel debate will break down the silos and reveal the enormous potential for cross device and why it’s vastly becoming a priority for Marketers. How is it impacting existing Marketing strategies? What’s are some of the biggest challenges marketers are facing? You’ll hear what’s working, what’s not, what’s next, and how content, branding and messaging strategies must adjust.

Speakers
avatar for Rahul Bafna

Rahul Bafna

VP, Product Management & Partnerships, Drawbridge
Rahul leads Drawbridge’s product development. Before coming to Drawbridge, he led product management at Flurry, and previously worked at Google AdSense and DoubleClick, garnering expertise in ad exchanges, ad networks, real-time bidding, and data management platforms. Rahul holds a degree in engineering from Carnegie Mellon University, and an MBA from Columbia Business School.
avatar for Neil Capel

Neil Capel

Founder & Chairman, Sailthru
Neil’s successful track record of working on large-scale, high-demand web systems led him to develop Sailthru’s unique, customer interest-based automation and personalization capabilities. Prior to founding Sailthru, Neil was the Chief Technology Officer for MusicNation, an AlleyCorp company, ASmallWorld, and Money-Media (acquired by Financial Times). Today, Neil is also an advisor to several startups, including Refinery29.com, and... Read More →
avatar for Nick Jordan

Nick Jordan

SVP Product & Strategy, Tapad
Nick Jordan, a digital media veteran with more than 10 years of experience, is Senior Vice President of Product at Tapad. In addition to overseeing the product development group, Nick leads strategic initiatives with some of the Internet’s largest publishers and advertisers. Nick previously ran product development for Adobe Audience Manager (Demdex). He has also held several senior positions at Yahoo! and he has worked in various digital... Read More →


Tuesday September 29, 2015 4:00pm - 4:30pm
**Integrate Main Stage

Attendees (15)