Integrate 2015

Modern analytics is about so much more than defining high-level KPIs and building simplistic dashboards to amplify them. With very little additional work, you can create custom analytics that inform product design and business growth. It’s as straightforward as defining the behaviors you want to quantify, measuring them in a logical way, and then pushing them through product and process changes—ultimately making for happier customers, more efficient operations, and higher revenues. At the same time, you’ll learn what data you should be tracking, so you can refine your metrics and monitor them over the long haul.