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Wednesday, September 30 • 10:20am - 10:35am
Open Talk: Stop building dashboards and start focusing on the metrics that matter

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Modern analytics is about so much more than defining high-level KPIs and building simplistic dashboards to amplify them. With very little additional work, you can create custom analytics that inform product design and business growth. It’s as straightforward as defining the behaviors you want to quantify, measuring them in a logical way, and then pushing them through product and process changes—ultimately making for happier customers, more efficient operations, and higher revenues. At the same time, you’ll learn what data you should be tracking, so you can refine your metrics and monitor them over the long haul.



Speakers
avatar for Colin Zima

Colin Zima

Looker, Chief Analytics Officer
Modern analytics is about so much more than defining high-level KPIs and building simplistic dashboards to amplify them. With very little additional work, you can create custom analytics that inform product design and business growth. It’s as straightforward as defining the behaviors you want to quantify, measuring them in a logical way, and then pushing them through product and process changes—ultimately making for happier customers... Read More →


Wednesday September 30, 2015 10:20am - 10:35am
DataWeek Main Stage

Attendees (21)