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Tuesday, September 29 • 10:00am - 10:20am
Open Talk: From Personalization to Contextualization: The Next Communications Revolution

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Finally, there is almost perfect alignment between technology, human behavior, privacy management and marketing sophistication and we stand on the brink of a major shift in communications. The promise of mobile has had advertisers transfixed for nearly a decade, but now companies are looking beyond advertising to a whole of customer experience viewpoint.

Embedded communications give companies the ability to not just personalize their communications, but to give context, which means give true meaning. Now the web can see and talk, thanks to standards such as WebRTC which enables voice and video communications within websites and mobile apps. Now there is the power to create conversations that draw upon surrounding information. 

There are a number of factors to this revolution:

- The rise and rise of real time communications
- Connectivity of applications and data
- Mobile and fixed line bandwidth
- Social platform connectivity between people and organizations
- Webification of communications

This session will explore how and why this revolution will come about, who will be the winners and how not to be a loser.

Speakers
avatar for Badri Rajasekar

Badri Rajasekar

CTO, TokBox
Badri is the CTO and SVP of Engineering at TokBox, the provider of OpenTok, the leading real-time communications platform. At TokBox, he leads the core engineering and operations teams and is responsible for end-to-end service delivery, including product development, quality engineering, and customer solutions. Before joining TokBox, Badri worked at Microsoft in the the Core Operating Systems Division (COSD). | | Badri holds an MS in Computer... Read More →


Tuesday September 29, 2015 10:00am - 10:20am
API World Stage 2

Attendees (8)