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Tuesday, September 29 • 3:25pm - 3:40pm
Spotlight: Your application needs more than a set of documented APIs. Find the secret to building stickiness.

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As a developer, you're hyper-sensitive to user growth and stickiness and you're 
constantly thinking about user adoption and expanding the important set of use cases. 
One essential component in your strategy is to make integration and workflow across 
critical systems easy for everyone – not just developers.

The biggest demand for API access to your application's data and functions comes from 
users, not developers.  Examples of user demand for your application’s data may 

  • A B2B office supply marketer who wants to notify the inside sales team via CRM anytime a customer abandons their cart from the ecommerce site

  • A customer success manager who wants escalate a case from CRM to engineering issue management system

  • A sales operations manager who wants to archive contracts from CRM to a content management system when an opportunity is won

The users are the ones with requirements for workflow and automation.  Come learn 
how you can orchestrate your APIs as workflows and create user growth and stickiness.

avatar for Nikhil Hasija

Nikhil Hasija

CEO, Co-Founder, Azuqua
Nikhil is the co-founder and CEO of Azuqua. He started Azuqua with a singular desire to shake up the status quo and lead the phenomenal Azuqua team as they change the world of cloud integration and run the world's business processes. His career path has led him through Fortune 500 companies such as Microsoft and one person startups.

Tuesday September 29, 2015 3:25pm - 3:40pm
DataWeek Main Stage

Attendees (10)