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Monday, September 28
 

10:00am

R Bootcamp: Introduction to the R Programing Language
This R boot camp will cover the fundamentals of the R language with the goal of getting participants to the level where they can get data into the R environment, conduct an exploratory data analysis in R, build linear models and perform standard machine learning tasks such as clustering and classification analyses. The boot camp will begin by orienting participants to the R universe, show where to go for help and point out additional resources for continued learning. Technical content covered will include (1) R syntax and language organization, (2) the fundamentals of R data structures and functions (3) data manipulation and visualization, (4) basic statistical models and (5) running machine learning algorithms in R. No prior experience with R is required. However, some experience with another programming language, statistics or machine learning would be helpful.

Speakers
avatar for Joseph Rickert

Joseph Rickert

Program Manager, Microsoft
Joseph is a Program Manager at Microsoft having come to Microsoft with the acquisition of Revolution Analytics. He is a data scientist and R language evangelist passionate about analyzing data and teaching people about R. He is a regular contributor to the Revolutions blog and an organizer of the Bay Area R Users Group. Joseph is a long-time Silicon Valley start-up guy with experience building statistical models in industries as diverse as... Read More →


Monday September 28, 2015 10:00am - 12:00pm
DataWeek Stage 2

10:00am

Introduction to Data Science: Interactive Data Visualozation with d3.js
Connecting data to business value depends on the capacity of CEOs, managers, and project leaders to understand and trust data insights. The most robust solution to bring trust in data is to allow decision-makers to explore relevant data and correlations through interactive visualizations that accurately represent data. This tutorial teaches participants the theory and know-how to design and build interactive data visualizations.

In the tutorial, we will first look at case studies of visualizations that are great examples of data-driven narratives, including those created by the New York Times, Stamen Design in San Francisco, and independent developers. Building upon these examples, the tutorial will dive into the set of tools (frameworks, knobs, brushes, etc.) in the Javascript library D3.js, reviewing best practices for their use. Tutorial participants will be invited to work alongside the instructor in sketching out and improving a data visualization with some of these features, and will be provided resources for continued study.

Speakers
avatar for Jonathan Dinu

Jonathan Dinu

VP of Academic Excellence, Galvanize
Jonathan is currently the VP of Academic Excellence at Galvanize. Previously, he founded Zipfian Academy, which recently has been acquired by Galvanize. He first discovered his love of all things data while studying Computer Science and Physics at UC Berkeley. In a former life, he worked for Alpine Data Labs developing distributed machine learning algorithms for predictive analytics on Hadoop. | | Jonathan has always had a passion for... Read More →


Monday September 28, 2015 10:00am - 1:00pm
DataWeek Main Stage

12:00pm

Drill: A Unified SQL-based API for All Your Data
Apache Drill is an open source, distributed, schema-free SQL engine that works directly with data in NoSQL databases, cloud storage, Hadoop and relational databases. Drill can query data in any supported data source, and even join data across sources in a single query via a universal namespace. In addition to ODBC and JDBC interfaces, Drill exposes a RESTful API, enabling application developers to issue queries directly from web and mobile applications, without developing custom data pipelines or manually integrating data from multiple sources. In this talk we'll provide an overview of Apache Drill and show you how to get started leveraging its SQL API on MongoDB, Elasticsearch, flat files (eg, JSON logs) and other sources.

Speakers
avatar for Tomer Shiran

Tomer Shiran

Tomer Shiran is the co-founder and CEO of Dremio. He is also the founder of Apache Drill, the world’s first schema-free SQL query engine. Prior to Dremio, Tomer was the VP Product of MapR. As a member of the MapR executive team, he helped grow the company from 5 employees to over 300 employees and 700 customers. Prior to MapR, Tomer held numerous product management and engineering roles at Microsoft and IBM Research. He is also the... Read More →


Monday September 28, 2015 12:00pm - 12:50pm
API World Stage 2

2:00pm

Featured Talk: Communications and Messaging Integration Using JavaScript
RingCentral's infrastructure powers cloud communications for over 1 million users with voice, SMS, internal texts, and reporting capabilities. Direct communications integration into applications saves time and has doubled productivity for some organizations. These capabilities are integrated to RingCentral's own applications as well as those for Google, Salesforce, Zoho, Zendesk and many others. This session introduces common communication integration use cases including perspectives from end users and developers. Then we introduce and walk through a sample JavaScript application that uses the JavaScript SDK to quickly integrate and demonstrate the most requested integration use cases. This session will be of special interest for CRM and help desk integrations.

Speakers
avatar for John Wang

John Wang

Director of Platform Products, RingCentral
John Wang is RingCentral's Director of Platform Products including RingCentral's Developer Program. Under John's leadership RingCentral has delivered new API capabilities, easy to use SDKs, an online community and leading API tools such as Swagger and Slate. John has more than 15 years of software industry experience, with demonstrated leadership success in product management, product marketing, sales engineering and integration engineering. He... Read More →


Monday September 28, 2015 2:00pm - 3:00pm
API World Main Stage

2:00pm

Fundamentals of Neo4j
Neo4j is a graph database in the NoSQL category of databases. Instead of constraining your data to tables and foreign keys, a graph allows your data to be modeled and queried via nodes and relationships. In this workshop, we'll learn the fundamentals of Neo4j including reading, writing, and importing data. This workshop assumes no prior familiarity with Neo4j.

Speakers
avatar for Nicole White

Nicole White

Data Scientist, Neo4j
Nicole grew up in Kansas City, Missouri and then spent four years at LSU in Baton Rouge, Louisiana where she got a degree in economics with a minor in mathematics. She then went to the University of Texas at Austin where she got her masters degree in analytics, and it was during this time that she found Neo4j and began exploring its capabilities.


Monday September 28, 2015 2:00pm - 4:00pm
DataWeek Stage 2

2:00pm

Introduction to Machine Learning with Python's scikit-learn
This talk will be a hands-on introduction to doing Machine Learning with Scikit-Learn in Python. We'll cover how to choose an approach for your model, the scikit-learn API for modeling and exploring some of the ways to share your work. This talk will assume basic familiarity with Object-Oriented Python, IPython Notebooks and some experience working with and reasoning about data.

Speakers
avatar for Isaac Laughlin

Isaac Laughlin

Data Science Instructor, Galvanize
Isaac Laughlin teaches Data Science theory and practice as part of Galvanize's 12-week Data Science Immersive course. Prior to joining Galvanize he worked on industry-leading models for automotive price prediction at TrueCar.com, built Creds.me--a crowd-sourced platform for predicting the future, and was an RA at the Federal Reserve Board. He has a Masters Degree in Operations Research from the University of Wisconsin Madison.


Monday September 28, 2015 2:00pm - 4:00pm
DataWeek Main Stage

3:00pm

Featured Talk: Communications and Messaging Integration Using JavaScript
RingCentral's infrastructure powers cloud communications for over 1 million users with voice, SMS, internal texts, and reporting capabilities. Direct communications integration into applications saves time and has doubled productivity for some organizations. These capabilities are integrated to RingCentral's own applications as well as those for Google, Salesforce, Zoho, Zendesk and many others. This session introduces common communication integration use cases including perspectives from end users and developers. Then we introduce and walk through a sample JavaScript application that uses the JavaScript SDK to quickly integrate and demonstrate the most requested integration use cases. This session will be of special interest for CRM and help desk integrations.

Speakers
avatar for John Wang

John Wang

Director of Platform Products, RingCentral
John Wang is RingCentral's Director of Platform Products including RingCentral's Developer Program. Under John's leadership RingCentral has delivered new API capabilities, easy to use SDKs, an online community and leading API tools such as Swagger and Slate. John has more than 15 years of software industry experience, with demonstrated leadership success in product management, product marketing, sales engineering and integration engineering. He... Read More →


Monday September 28, 2015 3:00pm - 4:00pm
API World Main Stage

4:00pm

Featured Talk: Communications and Messaging Integration Using JavaScript
RingCentral's infrastructure powers cloud communications for over 1 million users with voice, SMS, internal texts, and reporting capabilities. Direct communications integration into applications saves time and has doubled productivity for some organizations. These capabilities are integrated to RingCentral's own applications as well as those for Google, Salesforce, Zoho, Zendesk and many others. This session introduces common communication integration use cases including perspectives from end users and developers. Then we introduce and walk through a sample JavaScript application that uses the JavaScript SDK to quickly integrate and demonstrate the most requested integration use cases. This session will be of special interest for CRM and help desk integrations.

Speakers
avatar for John Wang

John Wang

Director of Platform Products, RingCentral
John Wang is RingCentral's Director of Platform Products including RingCentral's Developer Program. Under John's leadership RingCentral has delivered new API capabilities, easy to use SDKs, an online community and leading API tools such as Swagger and Slate. John has more than 15 years of software industry experience, with demonstrated leadership success in product management, product marketing, sales engineering and integration engineering. He... Read More →


Monday September 28, 2015 4:00pm - 5:00pm
API World Main Stage
 
Tuesday, September 29
 

10:00am

Open Talk: Beyond APIs - Enabling an App Ecosystem
“If we build it they will come” is no longer an effective API launch strategy. It is becoming increasingly important to enable your ecosystem with pre-built apps and SDK source code that help reduce “time to hello world” and API adoption.

Speakers
avatar for Richard Mendis

Richard Mendis

Chief Product & Marketing Officer, AnyPresence
Richard is the Chief Product and Marketing Officer of AnyPresence, a software platform company that reduces the time and cost of building enterprise mobile apps. Before co-founding AnyPresence, Richard was VP of Solution Management at SAP, working in the CTO and sustainability offices. Richard joined SAP through the acquisition of his last startup Clear Standards, where he was co-founder and CMO. Before that, he was VP of Marketing at Current... Read More →


Tuesday September 29, 2015 10:00am - 10:10am
API World Main Stage

10:00am

Open Talk: The new monetization of digital media
Monetization is the big buzz word on every publisher’s mind, but with collapsing CPMs, declining renewals and ad-blocking software, are publishers doomed for a slow and painful death? Learn how qbeats’ content valuation technology analyzes and prices content and provides robust tools and APIs that help content creators gain unprecedented visibility into the real-time value of their content as well as insights to measure and predict story performance over time.

Speakers
avatar for Illan Poreh

Illan Poreh

Founder & Chairman, qbeats Inc
Founded, led and successfully exited several companies in the intelligence, defense and computer software. Holds numerous patents in software, 3D and electronics. Founded qbeats in 2010 and has since been leading qbeats’ product development, technology strategy and day-to-day operations.


Tuesday September 29, 2015 10:00am - 10:10am
**Integrate Main Stage

10:00am

Open Talk: From Personalization to Contextualization: The Next Communications Revolution
Finally, there is almost perfect alignment between technology, human behavior, privacy management and marketing sophistication and we stand on the brink of a major shift in communications. The promise of mobile has had advertisers transfixed for nearly a decade, but now companies are looking beyond advertising to a whole of customer experience viewpoint.

Embedded communications give companies the ability to not just personalize their communications, but to give context, which means give true meaning. Now the web can see and talk, thanks to standards such as WebRTC which enables voice and video communications within websites and mobile apps. Now there is the power to create conversations that draw upon surrounding information. 

There are a number of factors to this revolution:

- The rise and rise of real time communications
- Connectivity of applications and data
- Mobile and fixed line bandwidth
- Social platform connectivity between people and organizations
- Webification of communications

This session will explore how and why this revolution will come about, who will be the winners and how not to be a loser.

Speakers
avatar for Badri Rajasekar

Badri Rajasekar

CTO, TokBox
Badri is the CTO and SVP of Engineering at TokBox, the provider of OpenTok, the leading real-time communications platform. At TokBox, he leads the core engineering and operations teams and is responsible for end-to-end service delivery, including product development, quality engineering, and customer solutions. Before joining TokBox, Badri worked at Microsoft in the the Core Operating Systems Division (COSD). | | Badri holds an MS in Computer... Read More →


Tuesday September 29, 2015 10:00am - 10:20am
API World Stage 2

10:00am

Open Talk: An API for Customer Engagement that shows ROI
Walk through the world of Voice and Text API's and see where they can be applied to bring ROI. A just in time communication API is critical to the success of modern companies, see how to implement and execute a strategy that works for every business.

Speakers
avatar for Vijesh Mehta

Vijesh Mehta

Chief Technology Officer & Co-Founder, CallFire
Vijesh is a founder, CTO and board member of CallFire, a highly scalable and adaptive cloud telephony solution for SMS and voice applications. He started CallFire in 2006, and helped build it into a company that has now delivered over 2 billion calls and texts. Vijesh uses his experience and leadership to drive corporate strategy, a strong agile culture, and a detail oriented software development team. As his role continues to grow, you will... Read More →


Tuesday September 29, 2015 10:00am - 10:40am
Expo Stage B

10:00am

Open Talk: Building Cognitive Applications using IBM Watson APIs on Bluemix
In 2011, IBM’s next-generation AI system, Watson, participated in a televised special of the Jeopardy! gameshow. Competing against previous champions from the show’s history, the humans were no match for Watson’s superior speed and accuracy answering questions across all areas of human knowledge. IBM Watson was heralded as a new era in AI.

IBM soon began to look for areas to apply to technology in the “real-world”. Starting with a number of high-profile engagements, including helping doctors identify the best treatments for cancer patients.

Imagine if you could have IBM Watson powering your applications, what would you build? 
Well, now you can find out! 

IBM Watson is available as a series of “cognitive” services, accessible as REST APIs, on IBM Bluemix, IBM’s developer cloud platform. Developers can harness the power of Watson to build “smart" applications using the system for everything from recognising natural language, translating content between different languages, modelling user personalities, analysing trade-off decisions, extracting key concepts and relationships in unstructured text, identifying the content of visual images and much, much more… 

Developers can sign-up for free access to these services and start using IBM Watson today! 

In this technical session, I’ll demonstrate how to use the services in real-life by building sample “cognitive" applications using the APIs. We’ll start with walking developers through getting access to the platform, provisioning new Watson services and dive into the details on how to integrate them into their applications. I’ll be building a number of demo applications during the session, showing you the best practices on building applications with the IBM Watson APIs. Finally, I’ll show you how to debug problems and get help if you run into issues.

Come along to learn how to build “cognitive” applications (without needing a degree in machine learning) that are powered by the a next-generation AI system.

Tuesday September 29, 2015 10:00am - 10:50am
DataWeek Main Stage

10:10am

Hypermedia: The Good, the Bad, and the Ugly
In this session we’re going to take a hard look at hypermedia, and what it really means to utilize HATEOAS (hypermedia as the engine of application state). We’re also going to jump into different hypertext specifications, tackle the hypermedia vs documentation debate, and take a good hard look at how hypermedia can help extend the life of your API. But we’re also going to take a hard look at the cons of implementing hypermedia, and why not everyone is a fan. In short, we want to look at the good, the bad, and the downright ugly to make sure that we utilize hypermedia in our RESTful APIs in the most efficient manner possible.

Speakers
avatar for Mike Stowe

Mike Stowe

Developer Relations Manager, MuleSoft
Author of Undisturbed REST, Michael Stowe has spoken at tech conferences around the country. An active advocate for creating better APIs more efficiently, his work has also been featured on ProgrammableWeb, DZone, and InfoQ. You can view his past talks and slides at http://www.mikestowe.com/slides and follow him on Twitter @mikegstowe.


Tuesday September 29, 2015 10:10am - 10:35am
API World Main Stage

10:20am

Open Talk: Messaging is the new platform
Messaging is the most popular use of smartphones. Yet, there are no good solutions for enterprise messaging. Until now. 

Consumer messaging apps are extremely popular worldwide. But they don’t work well for businesses. The speaker will start off presenting the challenges with enterprise messaging. Consumer apps limit group sizes and messages get cluttered in large groups. Enterprise messaging apps need to reduce clutter and support teams of unlimited size. They need to integrate with back end systems and enable custom messaging workflows. They need to meet a diverse range of requirements including field works and business leaders. They need to enable visibility, control and security for administrators. They need to simultaneously be easy and simple for individual employees as well as rich and flexible to support enterprise requirements. 

Speakers
avatar for Beerud Sheth

Beerud Sheth

CEO, Teamchat
Beerud is responsible for the overall strategy, execution and growth of Teamchat. He also founded Elance, world‘s largest online services marketplace. He played various leadership roles at different stages of the company’s growth, including product & business strategy, product management, marketing & business development, and remains on the board of directors.Prior to founding Elance, he worked in the financial services industry – modeling... Read More →


Tuesday September 29, 2015 10:20am - 10:45am
API World Stage 2

10:20am

Open Talk: Making ALM Work with Multiple Systems: Integrating Atlassian Solutions in Real-World Enterprises
In an ideal world, everyone in the company uses the Atlassian stack and productivity reigns! It all works together, because it’s designed to. However, in real life, companies have a mix of systems in different locations and different work groups. Information from one group may not be visible by others, or staff may need to copy data between systems. Work slows and errors happen! 

We will showcase real-world cases of how companies integrated multiple systems. With good integration design, you do not need to force everyone into the same work model. Each group uses the systems they prefer and the right data is automatically made available to everyone who needs it.

Speakers
avatar for Doug Bass

Doug Bass

SVP Engineering, Go2Group
Doug Bass is a certified Atlassian consultant and trainer and a certified ScrumMaster. He is an experienced systems architect with experience in distributed application design, database architecture, network design, and project management.Author of the first relational database for military applications in the UK and the first java-internet based chat application, Doug teaches classes in object-oriented design. He holds a Masters Degree in... Read More →


Tuesday September 29, 2015 10:20am - 10:50am
**Integrate Main Stage

10:40am

Open Talk: Collaboration and Discovery with Swagger
Swagger is swiftly becoming an important part of the API lifecycle for many companies. This talk will focus on how to design great APIs by collaboration during the design stage, as well as provide some tips on making your API easily discovered and adopted.

Speakers
avatar for Tony Tam

Tony Tam

VP Emerging Technologies, Swagger.io
Tony Tam, VP, Emerging Technologies at NDN, is the creator and technical lead for the Swagger API framework. During the development of Swagger, Tony served as the founder and CEO of Reverb, where he lead development efforts of the site's innovative word navigation system. Prior to joining Reverb, he was a founder and SVP of Engineering at Think Passenger, a provider of customer collaboration software. Before that, he was lead engineer at... Read More →


Tuesday September 29, 2015 10:40am - 10:55am
API World Main Stage

11:00am

OPEN TALK: Meeting the Mobile Challenge with WebRTC: Stories from the front lines
As we all know, the mobile market is booming and the number of mobile devices in use is set to increase to 12.1 billion by the end of 2018. So what does that mean for WebRTC? Essentially it means that it is now impossible to innovate with WebRTC without considering mobile.

However, as WebRTC originated as a browser-focused foundation, mobile devices and mobile connectivity both present distinct challenges to WebRTC. Despite these challenges, mobile solutions incorporating WebRTC for real-time communications can be and have already been deployed today. 

This talk will highlight specific technology and deployment challenges to making WebRTC work in a mobile context, discuss how many of these challenges can be mitigated or resolved, and introduce and demonstrate some real-world mobile implementations of live video using WebRTC from companies including Calgary Scientific, Kubi Robotics and the Royal Bank of Scotland.

Speakers
avatar for Badri Rajasekar

Badri Rajasekar

CTO, TokBox
Badri is the CTO and SVP of Engineering at TokBox, the provider of OpenTok, the leading real-time communications platform. At TokBox, he leads the core engineering and operations teams and is responsible for end-to-end service delivery, including product development, quality engineering, and customer solutions. Before joining TokBox, Badri worked at Microsoft in the the Core Operating Systems Division (COSD). | | Badri holds an MS in Computer... Read More →


Tuesday September 29, 2015 11:00am - 11:10am
DataWeek Main Stage

11:00am

Irresistible APIs: Creating Platforms with Developers in Mind
When creating a new REST platform, the planning process frequently gets skipped (or is misunderstood) resulting in an ill-conceived API. I’ll walk you through the steps needed to create an API that developers love, and point out the common traps to avoid.

The presentation will cover creating user stories, deciding on metrics, planning the API, design decisions, documentation and developer support. I will focus on creating a developer experience that will delight and amaze your developer partners and increase engagement with your platform. This talk will focus on higher level choices rather than HTTP architecture, and is appropriate for developers, product managers, or anyone else with an interest in achieving success for their API program.

The API Ecosystem is an amazing opportunity for companies to partner with developers, but you really only get one chance to impress, so come learn how to make your company’s API an “A List” destination.

Speakers
avatar for Kirsten Hunter

Kirsten Hunter

API Evangelist, Akamai Technologies, Inc.
Kirsten Hunter is an unapologetic hacker and passionate advocate for the development community. Her technical interests range from graph databases to cloud services, and her experience supporting and evangelizing REST APIs has given her a unique perspective on developer success. In her copious free time she's a gamer, fantasy reader, and all around rabble-rouser. Code samples, recipes, and philosophical musings can be found on her blog... Read More →


Tuesday September 29, 2015 11:00am - 11:20am
**Integrate Main Stage

11:00am

Open Talk: 4 Things Every Successful On-Demand App Does
There's an uber for doctors, cleaners, cookies, for booze, for flowers, and even movers. With almost any product or service available on demand, real-time communications is one of the most important feature sets your "Uber for X" app can have to set it apart from the rest. Attend this session to learn how to integrate voice, video, messaging, and even verification to your apps for a rich, interactive user experience that drives engagement while protecting user information. Maybe we'll even launch the next on-demand unicorn while coding on stage!

Speakers
avatar for Christian Jensen

Christian Jensen

Chief Evangelist, Sinch
Christian Jensen is currently working as Chief Evangelist at Sinch expanding out the developer network and showing developers around the world how real-time communication can enhance their apps.​ | | Christian is a creative app builder who loves to solve problems for users and brings his 20 years of experience to the table with each and every user interaction. | | He is an investor in True Global Ventures and advisor on any mobile and voip... Read More →


Tuesday September 29, 2015 11:00am - 11:40am
Expo Stage B

11:00am

Open Talk: Operationalizing Analytics at Scale
Many companies have invested time and money into building sophisticated data pipelines that can move massive amounts of data, often in real time. However, for the analyst or data scientist who builds offline models, integrating their analyses into these pipelines for operational purposes can pose a challenge.

In this workshop, we will discuss some key technologies and workflows companies can leverage to build end-to-end solutions for automating statistical and machine learning solutions: from collection and storage to analysis and real-time predictions.

Speakers
avatar for Scott Hoover

Scott Hoover

Data Scientist, Looker
Scott Hoover is a Data Scientist at Looker. Before joining Looker, Scott worked as a statistician in academia and later consulting.


Tuesday September 29, 2015 11:00am - 11:40am
DataWeek Stage 2

11:00am

Adding realtime to your APIs
If you are using APIs to expand the reach of your Application, Service, or Data resource, you need to think about adding realtime. Some considerations include: scalability, security, and standards compliance. But the most important is control. Justin Karneges, CEO of Fanout, and industry expert in realtime technology examines the architectures and choices including proprietary and open source solutions.

Speakers
avatar for Justin Karneges

Justin Karneges

CEO and Founder, Fanout
Justin is the CEO of Fanout and former CTO of Livefyre. He is a proponent of open source and open standards and was a major contributor to XMPP. For Justin, it's not enough to build something that works; it needs to play well with others, too. He is the lead developer of Pushpin, the open source realtime proxy server.


Tuesday September 29, 2015 11:00am - 11:40am
Expo Stage A

11:00am

Open Talk: Building Modern Apps with the DreamFactory Open Source REST API Backend
This workshop will introduce DreamFactory, an open source REST API backend for mobile, IoT, and web application development. DreamFactory eliminates the need to manually build your own custom REST APIs and backend security code, reducing complexity and making it dramatically faster to build modern enterprise applications. 

DreamFactory speeds up application development by instantly generating a comprehensive REST API for SQL databases, NoSQL databases, file storage systems, email, push notifications, and remote web services. DreamFactory also makes it easy to customize business logic with server-side scripts and provides a robust API security layer, including secure credential storage, role-based access control, single sign-on, OAuth integration, and Active Directory support. 

In this session you’ll learn how to set up and use DreamFactory for your applications.

* Installing DreamFactory on Linux, Windows, Mac, and cloud vendors like AWS
* Auto-generating APIs for SQL, NoSQL, file storage, and remote web services
* Using Swagger API docs to make API live calls on your data
* Implementing custom business logic with server-side scripts
* Securing your API with DreamFactory's role-based access control system
* Learning to build your first application with DreamFactory's sample applications for iOS, Android, AngularJS, Javascript, Titanium, and .NET 

Speakers
avatar for Ben Busse

Ben Busse

VP Product, DreamFactory
Ben Busse leads product development for DreamFactory, an open source REST API backend. Ben is a big fan of open APIs, open source software, mobile innovation, and next-generation IoT.


Tuesday September 29, 2015 11:00am - 11:40am
API World Stage 2

11:10am

Web Application and API Security: The Latest Trends and Threats
As an overwhelming number of applications are created or move to the cloud, web application vulnerabilities are skyrocketing. This talk will dive into the latest web attack vectors and how you can protect your web applications and API’s. Some example areas that will be touched on are DDOS, XSS, CSP, SQL injection, HSTS and PKI.

A Content Delivery Network's vast insight into the full range of web attacks against both its customers and itself is unique, leveraging data on the delivery of hundreds of Gbps (Gigabits per second) of static and dynamic Web content Web applications and API’s are the preferred targets of attackers these days given the continued move of applications and API’s to the cloud as well as the damage that can be caused (password dumps, payment data theft, defacement, etc.). 

The vast majority of developers gloss over security when building applications, instead trying to “bolt it on” after the fact “if their site gets popular”. There are far too many high profile compromises that were the result of poor web application security. There are plenty of talks that dive into “desktop” and “behind the firewall” malware and vulnerabilities, but very few that target web exploits and attacks.

The talk will examine some traffic replays of what the web attack looked like, what the attacker was targeting, as well as the technologies that were used to block the attack. Most developers have no idea what DDOS, XSS, CSP, HSTS etc. are but these are critical for the availability and security of a web application. 

The talk will also cover some of the latest improvements in Web PKI (SSL/TLS) that a website should absolutely be using for their web stack. The PKI / TLS discussion is especially relevant given the continued turmoil around governments snooping on end user traffic. There are few resources on the web about how you should configure SSL/TLS, and this talk will go over the proper setup to make sure web application end users are protected.

Speakers
avatar for Sean Leach

Sean Leach

VP of Product, Fastly
Sean is VP of Product at Fastly, where he is responsible for platform and product security as well as strategic product and technology direction and evangelism. He was previously VP, Technology for Verisign and CTO of name.com, a top 15 domain registration and web hosting company as well as a Sr. Director at Neustar. His current research focus is on DNS, DDOS, Web / network performance, Internet infrastructure and combating the massive Internet... Read More →


Tuesday September 29, 2015 11:10am - 11:50am
API World Main Stage

11:20am

Open Talk: Introducing Aculab Cloud
Aculab Cloud is a global cloud API platform that enables you to simply add voice calling, fax or SMS messaging to any web application, using simple, high-level APIs. Your telephony-enabled applications interact with the Aculab Cloud telephony resources. Using the APIs you can quickly develop applications such as message broadcasting, alerting, conference calling, click-to-call and any system based on an IVR front end.

Speakers
avatar for Ian Colville

Ian Colville

Product Manager, Aculab
Ian Colville is a Product Manager at Aculab and, since joining the company in 2000, has played a pivotal role within its marketing team. Ian regularly contributes documentation, including blog posts and published articles, spanning a broad spectrum of technologies and is an experienced speaker at both customer and industry events. Ian’s industry experience spans marketing, sales and customer service, and project management.


Tuesday September 29, 2015 11:20am - 11:30am
**Integrate Main Stage

11:20am

Open Talk: Training Data and Machine Learning
Everyone talks about improving models with better algorithms and features. But more and more companies are thinking about ways to improve the data that the models are trained on. Learn about real-world examples where collecting or cleaning training sets took Machine Learning from an academic exercise to a critical part of a company's infrastructure.

Speakers
avatar for Lukas Biewald

Lukas Biewald

CEO, CrowdFlower
Lukas Biewald: CEO/Co-founder of CrowdFlower. He has worked as a Senior Scientist and Manager within the Ranking and Management Team at Powerset, Inc., a natural language search technology company later acquired by Microsoft, and also led the Search Relevance Team for Yahoo! Japan. He graduated from Stanford University with a BS in Mathematics and a MS in Computer Science.


Tuesday September 29, 2015 11:20am - 11:35am
DataWeek Main Stage

11:35am

OPEN TALK: Bringing your IoT ideas to life in digital economy.

From Fitbits, to connected cars, to sensors that water crops; making decisions is no longer enough, now you need to make decisions in context. To bring your next great IoT decision to life you need to be able to extend and connect beyond your traditional enterprise. But with thousands if not millions of different devices all with their own technologies, standards and security how do you connect with the right ones effectively. And technology is only one aspect of the challenge; how do you create the right business model to drive value from your solution. An IoT solution that doesn’t connect to any devices is useless. But one that tries to connect to everything can be just as problematic. How to do find the right mix that maximizes your application and drive tangible results?



Tuesday September 29, 2015 11:35am - 12:05pm
**Integrate Main Stage

11:40am

Open Talk: Machine Learning Personalization in Real Time
Machine learning and artificial intelligence are hot words but how is it being used in the real world to solve real challenge? 

Machine learning personalization requires the ability to predict an action for any given impression. To do this, massive data sets must be collected and harnessed in real-time. Massive matrixes must be created and analyzed. Come learn how to build a system like this and harness massive inbound data for real time predictions.

Speakers
avatar for Indraneel Mukherjee

Indraneel Mukherjee

CEO & Co-Founder, LiftIgniter
Indraneel Mukherjee founded LiftIgniter with the goal of enabling personalization for every app and website. Prior to LiftIgniter, he worked in a small research team at Google that pushed the boundaries of machine learning research by building one of the world’s largest personalization engines. He holds a PhD in theoretical machine learning from Princeton.


Tuesday September 29, 2015 11:40am - 11:50am
DataWeek Main Stage

11:40am

Integrating 250 apps for 61 million users
Service integration is a common problem for every business of sufficient size, regardless of industry. Whether you run a hotel chain, restaurant, or an airline, you always want to consume services (such as mass email, CRM, and campaign management) based on your specific business domain. Because Wix is a general-purpose web hosting platform, we host a very diverse set of businesses, and we partner with third-party providers to offer services that aren’t part of our core platform. Over time, we’ve evolved a service integration model to tackle these requirements.

Join me for a guided tour through the evolution of our architecture, from our initial ideas and goals, to our various design and technology challenges, which ultimately resulted in our inter-app communication API.

Speakers
avatar for Karen Cohen

Karen Cohen

SDK Technical Product Manager, Wix
Karen Cohen is the SDK Product Manager at Wix. She designs APIs, libraries, tools, and integration solutions for developers looking to market apps on the Wix platform. Cohen comes from a diverse technical background, having worked in multiple startups and army intelligence. She is an avid traveler and foodie.


Tuesday September 29, 2015 11:40am - 12:00pm
API World Stage 2

1:20pm

Featured Talk: 5 Minute Plenary Talk
Speakers
avatar for David Lee

David Lee

VP, Platform Products, RingCentral
David Lee is the VP of Product Management at RingCentral. Prior to RingCentral, David was VP of Product Management at Box and a Sr. Product Manager at Yahoo. Prior to RingCentral, Lee ran product management at Box and spent three years at Yahoo's Display Advertising team. As Yahoo's lead product manager for video advertising, he launched new ad offerings that improved the performance of video ad campaigns on Yahoo by an average of 300% and... Read More →


Tuesday September 29, 2015 1:20pm - 1:25pm
**Integrate Main Stage

2:00pm

Open Talk: Deconstructing APIs, Microservices and SOA
Digital businesses are increasingly embracing Microservices to achieve scale and agility. A natural evolution of SOA and API trends, Microservices power efficient and resilient applications by breaking them into manageable components focused around logical business capabilities. When coupled with new modes of development such as DevOps, continuous integration, and agile methodologies, the Microservices paradigm delivers flexibility and scalability to service-based applications. 

This session will take a step back and discuss the merits of APIs, Microservices and SOA and analyze why how these technologies evolved and how businesses should choose between them.

Speakers
avatar for Sachin Agarwal

Sachin Agarwal

Vice President of Product Marketing and Strategy, Akana
Sachin Agarwal is Vice President of Product Marketing and Strategy at Akana (previously known as SOA Software). He possesses more than 17 years of enterprise and startup experience focusing on using disruptive technologies to drive business growth. His expertise spans from infrastructure technologies like security and middleware to business centric applications like social, digital marketing, and analytics. At Akana, he drives product... Read More →


Tuesday September 29, 2015 2:00pm - 2:10pm
API World Main Stage

2:00pm

Top ten reasons your API is breaking your mobile apps and how to fix them
The entire backend for many modern native apps is a REST API. This is both a curse and a blessing: a blessing because you can forget about ports, servers, firewalls, load balancers, caching, partner teams and their integrations, data integrity etc and focus on your app. They do the heavy lifting for you. A curse because your app is entirely at the mercy of this API. About 80% of the crashes in my apps can be attributed to failure on the API layer. Top ten of them are 1)Data returned in a different format than agreed upon 2)Unexpected error codes 3)API missing some JSON data fields 4)Some of API servers are momentarily unavailable 5)Large api responses, bulk download 6)Few options for filtering 7)API performance problems 8)Caching problems 9)Lat/long geo location not handled correctly 10) Errors on API servers not visible to mobile team. 

Ideally, apps should be able to anticipate these failures and add defenses but in reality that is close to impossible with fast paced release cycles. As an SDET working on mobile teams for last 3 years, some of the techniques that have worked for me are 1)Breaking the barriers - integrating a couple of API devs to mobile team 2)Gather data about crashes and attack them based on volume 3)Synthetic monitoring of the API 4)Request for design changes specific to mobile - filtering and paginations 5)Share data about usage, crashes in a visible place 

Speakers
avatar for Satyajit Malugu

Satyajit Malugu

Senior SDET, Godaddy
Satyajit is a Senior SDET focussing on mobile testing at GoDaddy, Kirkland. His work involves automation of native and hybrid apps and providing test perspective to his agile team. Before Godaddy he worked at Urbanspoon and gained SDET knowledge at Microsoft. As a tester on mobile team responsible for 3+ apps, he gained valuable insights into the interplay between native apps and APIs. He blogs at www.mobiletest.engineer and you can find him on... Read More →



Tuesday September 29, 2015 2:00pm - 2:20pm
API World Stage 2

2:00pm

Featured Talk: Using APIs to Drastically Improve the Customer Experience
RingCentral's infrastructure powers cloud communications for over 1 million users with voice, SMS, internal texts, and reporting capabilities. Direct communications integration into applications saves time and has doubled productivity for some organizations. These capabilities are integrated to RingCentral's own applications as well as those for Google, Salesforce, Zoho, Zendesk and many others. This session introduces common communication integration use cases including perspectives from end users and developers. Then we introduce and walk through a sample JavaScript application that uses the JavaScript SDK to quickly integrate and demonstrate the most requested integration use cases. This session will be of special interest for CRM and help desk integrations.



Speakers
avatar for David Lee

David Lee

VP, Platform Products, RingCentral
David Lee is the VP of Product Management at RingCentral. Prior to RingCentral, David was VP of Product Management at Box and a Sr. Product Manager at Yahoo. Prior to RingCentral, Lee ran product management at Box and spent three years at Yahoo's Display Advertising team. As Yahoo's lead product manager for video advertising, he launched new ad offerings that improved the performance of video ad campaigns on Yahoo by an average of 300% and... Read More →


Tuesday September 29, 2015 2:00pm - 2:30pm
**Integrate Main Stage

2:00pm

Open Talk: Building on Personality
Getting to know your users is one of the most difficult things to do when building an application. During this workshop, we'll talk about how you get discover the personality of your users using Traitify. Traitify is the world's first visual personality assessment and it's available as an api. This means you can use personality in your application today. We'll run through the Traitify API, how to implement it, and some interesting ways it can be used in your application.

Speakers
avatar for Eric Fleming

Eric Fleming

Director of Development, Traitify
Eric Fleming is the Director of Development at Tratify, a personality API. He has worked primarily in the HR Tech space in various development and leadership roles prior to joining Traitify. He has built APIs in various technologies for the last 10 years and has a passion for developer experience. He lives in Jacksonville, Florida where he enjoys spending time with his wife and 3 children. He is a proud Florida Gator and a long time amateur... Read More →


Tuesday September 29, 2015 2:00pm - 2:40pm
Expo Stage B

2:00pm

Open Talk: Efficient Text Classification with Neural Net Embeddings and Beyond
Supervised text classification is hampered by the need to acquire expensive labeled training sets. By leveraging Neural Net continuous word embedding algorithms similar to Word2Vec one can create vector representations of documents that enable a model to be successfully trained with a drastically reduced training set. By using this technique the implementer can now devote low investment to acquiring a small volume of labeled data examples in order to train thresholds, without devoting significant resources using traditional text classification algorithms that typically require training volume examples that are orders of magnitude larger.



Speakers
avatar for Michael Tamir

Michael Tamir

Chief Science Officer, Galvanize
With over a decade of teaching experience at the University level, Mike serves as CSO/VP of Education and Data Science Products for Galvanize. Mike also helped to found the GalvanizeU Masters program focused on developing the skills required of high performing Data Scientists in the industry. He has led several teams of Data Scientists in the bay area as Chief Data Scientist for InterTrust and as Director of Data Sciences for the Sears Holding... Read More →


Tuesday September 29, 2015 2:00pm - 2:40pm
DataWeek Stage 2

2:00pm

Keynote: A Five Step Framework to Realize your Big Vision for Big Data
Data initiatives are often approached with a feast-or-famine mentality: go big and do it all or go home. In this talk, we’ll describe how established enterprises can realize a big vision for a scalable, secure data platform by taking small bites that deliver demonstrable results. We’ll share the five-step framework we developed for you to accelerate your progress toward realizing your big data vision.

Speakers
avatar for Bill Loconzolo

Bill Loconzolo

Vice President, Data Engineering, Intuit
Bill Loconzolo is the Vice President of Data Engineering for product analytics across Intuit. His team is focused on creating and scaling data products that leverage the collective data of 50 million customers to provide them with unique data-driven insights and product experiences that help them simplify the business of life. | | Prior to his role in Data Engineering, Bill was the VP of Product Development for Intuit’s Health Division... Read More →
avatar for Nat Natarajan

Nat Natarajan

Chief Technology Officer, Senior Vice President of Product and Engineering, Consumer Tax Group, Intuit
"Nat" Rajesh Natarajan is the chief technology officer and senior vice president of product management and engineering for Intuit's Consumer Tax Group. In this role, he is responsible for the strategic direction of Intuit TurboTax technology and product experiences. | | Natarajan is an accomplished leader and engineer with more than 20 years of Web-scale technology and product development experience. He has launched multiple innovative... Read More →


Tuesday September 29, 2015 2:00pm - 2:40pm
DataWeek Main Stage

2:00pm

Open Talk: SAIFE - One SDK, one global network, one complete solution for app security
Learn how to use the armored transport of the Internet to secure your own apps & services. Worried about being the next Chrysler, Ashley Madison, or Sony Pictures? SAIFE’s communications platform provides a one-stop security solution for your app innovations. SAIFE is built around three fundamental pillars: trust, scalability and ease of use. App developers can easily integrate the SAIFE libraries (available for Android, iOS, OS X, and Linux) to perform secure store and forward messaging, armored TCP/UDP sessions, and local secure data storage. SAIFE’s solution keeps you and your customers in control of your data - every piece of data is secured end-to-end and transmitted through SAIFE’s encrypted Continuum network, assuring authenticity between sender and recipients all the while preserving anonymity and privacy. 

This session will walk through creating a SAIFE-secured application and teach you how to incorporate the SAIFE platform into your projects.

Speakers
avatar for Dipen Patel

Dipen Patel

Director of Engineering, SAIFE, Inc.
Dipen leads SAIFE's team of engineers from concept through product definition, program management, and execution. He provides valuable technical leadership to the company and serves as a mentor to the growing SAIFE team. Dipen has designed, developed, and tested most aspects of the SAIFE platform, and has also led the development of several solutions integrating SAIFE technologies. Dipen has two decades of experience building software solutions... Read More →


Tuesday September 29, 2015 2:00pm - 3:30pm
*Integrate Expo Stage

2:10pm

Panel: When does API Strategy really matter?
It's easy to say that every app and every company should have an API. Yet there are clearly times when a company should charge for API access - when a company should up its API for any developer - and when it simply does not make sense for a company to even have an API. What are the top-level guidelines that determine if a company needs and API - and what strategic course should take? Before we can talk about API Design, API Security, or API Scalability - we should ask - what is the purpose of even having an API?

Tuesday September 29, 2015 2:10pm - 2:35pm
API World Main Stage

2:30pm

Beyond 'eCommerce' - Commerce everywhere
Today, the decision of where to buy is no longer about online vs. offline but rather a blending of the two. We easily see this with major retailers going online and online brands experimenting with brick-and-mortar locations and pop-up shops. But it doesn't stop there. Empowered by new resources in the growing API economy, the power of mobile and platforms that take care of business basics, developers are pushing expectations. This will forever altering the way retailers sell and consumers buy bringing us from online/offline blend to a new reality of Commerce Everywhere.

Speakers
avatar for Atlee Clark

Atlee Clark

Head, 3rd Party Developer Ecosystem, Shopify
Atlee is the Head of Apps and Third Party Developer Ecosystem at Shopify - helping developers reach Shopify’s 175,000 merchants by providing the best place to launch tools and solutions for the future of commerce.


Tuesday September 29, 2015 2:30pm - 2:55pm
**Integrate Main Stage

2:40pm

Spotlight Talk: Empowering Local Mobile Search
As local search APIs continue to become more fragmented or hyper-focused around popular categories, developers and related businesses are increasingly challenged to find a strong foundational and flexible search solution. 

Leveraging a right-size local search API capable of delivering local information on millions of businesses across the U.S., and relevantly linking sponsored content to these valuable consumer searches, represents a key opportunity in the market. Join us to see how Soleo is helping to Empower Mobile Local Search for the next generation of mobile applications and web services…

Speakers
avatar for Jim Poore

Jim Poore

VP, Business Development, Soleo Communications
Jim Poore leads Soleo’s Mobility Services team which is responsible for the development of innovative API services focused on delivering meaningful information for the mobile and "internet of things" market. During his career, Jim has held a number of global roles accountable for strategic planning/partnering, customer experience, merger integration, and technology focused product portfolio development and management. Jim holds a Bachelor of... Read More →


Tuesday September 29, 2015 2:40pm - 2:50pm
API World Main Stage

3:00pm

The Death of the Integration Developer
Is a developer who specializes in integration still necessary or have APIs simplified and changed the work to the point the expertise is no longer needed? Where a central integration development team exists, can the work just be distributed to the application development teams with access to the right APIs and eliminate this bottleneck? The amount of integration development is not being reduced but is in fact growing with more SaaS based applications and cloud deployments. So why would the integration developer be less necessary? This session will focus on a real world use case at Adobe where the Integration Development Team was eliminated in favor or a more distributed self-service model. We will discuss the architecture, tools, skills, and organization required to do this. Based on what you hear, you can decide if the role of the integration developer is really dead.

Speakers
avatar for Lynn Crabb

Lynn Crabb

Enterprise Architect, Adobe
Lynn Crabb is an Enterprise Architect at Adobe specializing in Integration Architecture. Lynn has been involved in a variety of initiatives including large scale application integration projects, API management implementations, SaaS integration, and currently leads the Cloud APIs engineering council at Adobe.


Tuesday September 29, 2015 3:00pm - 3:25pm
API World Main Stage

3:00pm

Panel: Future of the Marketing Pipeline: An Integrated Approach
Understanding marketing ROI requires analyzing your entire marketing pipeline: yet no one marketing technology solution manages the whole pipeline from brand visibility to lead nurturing to conversion and analytics. Hear from 3 leading, innovative brands that are shaking up the current Marketing pipeline and helping Marketers bring an integrated, seamless approach to their current strategy. How is the marketing pipeline is changing (more devices, more channels, more touch points) and what tools and innovative technologies are disrupting the current trends? Be ready to hear first-hand and learn what’s on the horizon in Marketing tools!

Speakers
avatar for Anthony Alfidi

Anthony Alfidi

CEO, Alfidi Capital
I am a private investor and independent financial analyst.
avatar for Matt Roche

Matt Roche

CEO, Extole
A seasoned entrepreneur and executive, Matt Roche is the CEO of Extole, the leading referral marketing platform. Prior to Extole, Matt was the CEO and president of Boltnet. Before that, Matt was the founder and CEO of Offermatica, the highest-volume landing page optimization and testing platform on the Web, and one of the first SaaS marketing platforms. Acquired by Omniture in 2007, it is now known as Adobe Target and serves billions of optimized... Read More →
avatar for Jared Schrieber

Jared Schrieber

Co-founder & CEO, InfoScout
Jared Schrieber is the co-founder & CEO of InfoScout, a start-up that is fundamentally changing the way brands and retailers understand and engage consumers in the 21st century. He is a recognized expert in the field of retail data analytics after shaping how over 500 consumer goods companies leverage retail point-of-sale data. Prior to co-founding InfoScout, Jared led product, professional services, customer operations, & business development... Read More →


Tuesday September 29, 2015 3:00pm - 3:30pm
**Integrate Main Stage

3:00pm

Open Talk: Beyond Publish | Introducing API Consumption Management
The first evolution of API Management has us believing that it’s all about publishing your own API. In fact, publishing policy security management has been done so effectively that developers and IT organizations are now being overrun with new APIs. Until now, API Management has been solely focused on how to monetize your company’s APIs, ignoring the fact that your APIs are no longer living independently on their very own islands.

Now we’re entering the next generation of API Management: API Consumption Management. Consumption is the process of combining APIs that we build, buy and use. In the session we will discuss how to consume a myriad of microservices from apps and things to make them work together. The Future App will will be all about consumption, automating workflows among multiple services, based on events and triggers. 

Learn how to accelerate the ability to create cooperative app experiences, connect services you use together and build new apps by combining APIs from many endpoints. We will cover:
Instant authentication to cloud services
Mapping and Data Transformation
Normalizing RESTful Resources

Speakers
avatar for Mark Geene

Mark Geene

CEO, Cloud Elements
Mark is a charismatic and passionate leader with over 20 years experience in sales, consulting and product management including executive positions at IBM and Oracle. Mark has held the position of CEO at two start-ups over the course of 6 years where he has practiced lean product development to scale successful companies.


Tuesday September 29, 2015 3:00pm - 3:40pm
Expo Stage B

3:00pm

Open Talk: Rapid API Building for Innovation: Citi Case Study with Hands-on ExampleAnyPresence
API and Microservices development is becoming a critical core competency for businesses of all sizes, in order to enable agility and innovation. Join this session to learn how Citi built an innovation platform that simulated production APIs for the Citi Mobile Challenge (www.citimobilechallenge.com). See a hands-on tutorial of how to build a modern API quickly using AnyPresence JustAPIs (http://www.justapis.com).

Speakers
avatar for Richard Mendis

Richard Mendis

Chief Product & Marketing Officer, AnyPresence
Richard is the Chief Product and Marketing Officer of AnyPresence, a software platform company that reduces the time and cost of building enterprise mobile apps. Before co-founding AnyPresence, Richard was VP of Solution Management at SAP, working in the CTO and sustainability offices. Richard joined SAP through the acquisition of his last startup Clear Standards, where he was co-founder and CMO. Before that, he was VP of Marketing at Current... Read More →


Tuesday September 29, 2015 3:00pm - 3:40pm
API World Stage 2

3:00pm

Open Talk: Big Data - A Big Investment Opportunity
This session will look at the big data sector from an investor’s point of view. Where are VCs placing their bets now and why? Which sectors of the big data economy are garnering the most investment? What are investors looking for in big data investments? How will the public market value big data companies when they exit? Hear from Glenn Solomon, a VC with nearly 20 years experience investing in enterprise companies, with a speciality in big data and cloud.

Speakers
avatar for Glenn Solomon

Glenn Solomon

Managing Partner, GGV Capital
Glenn is a Managing Partner at GGV Capital. He led GGV's investments in Pandora (NYSE: P), Successfactors (NYSE: SFSF/acq by SAP), Isilon (NASDAQ: ISLN/scq by EMC),Quinstreet (NASDAQ: QNST), Nimble Storage (NYSE: NMBL), Zendesk (NYSE: ZEN), AlientVault, Conviva, DOMO, Gridstore, HashiCorp, Opendoor, Square and Synack, helping the first six successfully navigate the initial public offering process. He is also actively involved with GGV's... Read More →


Tuesday September 29, 2015 3:00pm - 3:45pm
DataWeek Main Stage

3:00pm

Introducing the Design Graph - Big Data & The Future of Making Things
The thorny issue of product data management is becoming a thing of the past, due to two major trends: big data and the cloud. Advanced big data algorithms make it possible to categorize parts according to their shape and context of use, and for this algorithm to then look at a digital model of a part and know to which category it should be assigned. The cloud has enabled these algorithms to access millions of CAD models, allowing them to learn about types of components available and how they interact with each other. But this is only the beginning. As this intelligent software learns more about product design, it will be able to kick off the design process itself, delivering an initial design based on the designer’s specifications. From here, the designer can focus on refining this design and the overall concept, rather than spend time on the procedural and less cre3ative parts of the design process.

Speakers
avatar for Mike Haley

Mike Haley

Senior Director, Emerging Products & Technology, AutoDesk Inc.
Mike Haley brings more than 25 years of experience in computer graphics, distributed systems, and mathematical analysis to his current role at Autodesk. His team is tasked to identify, evaluate, and develop technologies that improve the practice of imagining, designing, and creating products. Previously at Autodesk, he held the positions of Director, SaaS Architecture and Engineering; Senior Architect, Search Engineering; and Software... Read More →


Tuesday September 29, 2015 3:00pm - 3:50pm
DataWeek Stage 2

3:25pm

Spotlight: Your application needs more than a set of documented APIs. Find the secret to building stickiness.
As a developer, you're hyper-sensitive to user growth and stickiness and you're 
constantly thinking about user adoption and expanding the important set of use cases. 
One essential component in your strategy is to make integration and workflow across 
critical systems easy for everyone – not just developers.

The biggest demand for API access to your application's data and functions comes from 
users, not developers.  Examples of user demand for your application’s data may 
include:


  • A B2B office supply marketer who wants to notify the inside sales team via CRM anytime a customer abandons their cart from the ecommerce site

  • A customer success manager who wants escalate a case from CRM to engineering issue management system

  • A sales operations manager who wants to archive contracts from CRM to a content management system when an opportunity is won


The users are the ones with requirements for workflow and automation.  Come learn 
how you can orchestrate your APIs as workflows and create user growth and stickiness.

Speakers
avatar for Nikhil Hasija

Nikhil Hasija

CEO, Co-Founder, Azuqua
Nikhil is the co-founder and CEO of Azuqua. He started Azuqua with a singular desire to shake up the status quo and lead the phenomenal Azuqua team as they change the world of cloud integration and run the world's business processes. His career path has led him through Fortune 500 companies such as Microsoft and one person startups.


Tuesday September 29, 2015 3:25pm - 3:40pm
DataWeek Main Stage

3:25pm

Open Talk: So You Want To Build An API?

After years of building APIs for various kinds of businesses and consumers, I want to share with you what I've learned along the way. You have lots of choices to make when creating an API. A lot of those choices will be made for you based on your business and development capabilities. We'll go through the different choices you can make, the pros and cons of each, and finally what to do after you've made some decisions. We'll cover everything from delivery protocols to marketing and everything in between. Along the way, I'll walk you through the choices I made in developing the Traitify API and the analysis that went into each decision.



Speakers
avatar for Eric Fleming

Eric Fleming

Director of Development, Traitify
Eric Fleming is the Director of Development at Tratify, a personality API. He has worked primarily in the HR Tech space in various development and leadership roles prior to joining Traitify. He has built APIs in various technologies for the last 10 years and has a passion for developer experience. He lives in Jacksonville, Florida where he enjoys spending time with his wife and 3 children. He is a proud Florida Gator and a long time amateur... Read More →


Tuesday September 29, 2015 3:25pm - 3:55pm
API World Main Stage

4:00pm

Panel: Cross-Channel Reveal - What You Need to Know
Hear from those who know it best. Panelists who best understand the cross channel debate will break down the silos and reveal the enormous potential for cross device and why it’s vastly becoming a priority for Marketers. How is it impacting existing Marketing strategies? What’s are some of the biggest challenges marketers are facing? You’ll hear what’s working, what’s not, what’s next, and how content, branding and messaging strategies must adjust.

Speakers
avatar for Rahul Bafna

Rahul Bafna

VP, Product Management & Partnerships, Drawbridge
Rahul leads Drawbridge’s product development. Before coming to Drawbridge, he led product management at Flurry, and previously worked at Google AdSense and DoubleClick, garnering expertise in ad exchanges, ad networks, real-time bidding, and data management platforms. Rahul holds a degree in engineering from Carnegie Mellon University, and an MBA from Columbia Business School.
avatar for Neil Capel

Neil Capel

Founder & Chairman, Sailthru
Neil’s successful track record of working on large-scale, high-demand web systems led him to develop Sailthru’s unique, customer interest-based automation and personalization capabilities. Prior to founding Sailthru, Neil was the Chief Technology Officer for MusicNation, an AlleyCorp company, ASmallWorld, and Money-Media (acquired by Financial Times). Today, Neil is also an advisor to several startups, including Refinery29.com, and... Read More →
avatar for Nick Jordan

Nick Jordan

SVP Product & Strategy, Tapad
Nick Jordan, a digital media veteran with more than 10 years of experience, is Senior Vice President of Product at Tapad. In addition to overseeing the product development group, Nick leads strategic initiatives with some of the Internet’s largest publishers and advertisers. Nick previously ran product development for Adobe Audience Manager (Demdex). He has also held several senior positions at Yahoo! and he has worked in various digital... Read More →


Tuesday September 29, 2015 4:00pm - 4:30pm
**Integrate Main Stage

4:00pm

Open Talk: API Security Deconstructed - Choosing the right encryption suite for your APIs
Recently revealed vulnerabilities in SSLv3, OpenSSL and other cipher suites may expose your transactions or APIs over web browsers, web servers or HTTPS to new threats. Hackers can attack and take advantage of the protocol version negotiation features built into SSL/TLS to force the use of SSL 3.0 and decrypt selected content within the SSL sessions. Given these vulnerabilities, how can businesses ensure and safeguard critical data? Attend this workshop to learn HTTPS configuration best practices and tools to harden your HTTPS endpoints with right protocols and cipher suites.

Learn about:
• Tools to test and grade your endpoints.
• Various available cipher suite options, including Forward Secrecy basics.
• Various protocols and comparisons between them.

Speakers
avatar for Ashish Vaid

Ashish Vaid

Vice President, Technology, Akana
Ashish Vaid is a senior-level enterprise architect and J2EE developer with over fifteen years’ experience. As a lead developer and architect, he has worked directly with such clients as eHarmony, US Steel, Zurich Insurance and Sony Pictures. At Akana, Ashish is a Sales Engineering team lead for North America, Europe and Australia, with responsibility for hands-on strategic sales support and development of proofs of concept. Previously Ashish... Read More →


Tuesday September 29, 2015 4:00pm - 4:40pm
API World Stage 2

4:00pm

Connect Your Products APIs to Our Ecosystem in 40 Minutes
Azuqua is an application integration platform that automates the workflow within and between applications. This hands on workshop will demonstrate the development of a channel within Azuqua to allow a SaaS application to be part of workflow with other SaaS applications. The session include a demonstration of how to create, test and release into a workflow ecosystem of other applications:

- A monitor
- A webhook
- An automated action

Go from none to a full ecosystem of applications in under an hour.

Speakers
avatar for Nikhil Hasija

Nikhil Hasija

CEO, Co-Founder, Azuqua
Nikhil is the co-founder and CEO of Azuqua. He started Azuqua with a singular desire to shake up the status quo and lead the phenomenal Azuqua team as they change the world of cloud integration and run the world's business processes. His career path has led him through Fortune 500 companies such as Microsoft and one person startups.


Tuesday September 29, 2015 4:00pm - 4:40pm
DataWeek Stage 2

4:00pm

Open Talk: Real Time Communications with Tropo
Get a phone number controlled by your code and learn to create real time communications applications that work over voice and SMS, using advanced features like speech recognition, conferencing and call recording. From notifications to identity masking to full featured office phone systems and conference services, you can use Tropo to automate almost any phone task.

This workshop will give you ideas about how to improve your business processes through automated communications and walk you through building several voice and SMS applications. Attendees should have a basic level of knowledge of JavaScript and should bring their favorite text editor to the workshop.

Speakers

Tuesday September 29, 2015 4:00pm - 5:00pm
API World Main Stage

4:15pm

The Rise of DevOpsSec
People are often the weakest link in the security strategy, but usually we’re referring to specific actions. The way we design and hire within security teams has a tremendous impact on the critical relationships and processes required to defend enterprise networks. Creating a tighter coupling of DevOps and Security has led to tremendous gains in the SaaS delivery model. More focus is required to address the people challenges of security, not only in regards to users, but also within our own security teams.

Speakers
avatar for William Harmer

William Harmer

Chief Security Officer, GoodData Inc.
William is an accomplished, results-oriented professional with more than 25 years extensive international experience in Security and IT. Having effectively written the book on developing and implementing Security and Privacy for Cloud, he has created and managed Cloud information security, data protection, compliance, and risk management programs world-wide.His work history includes • Chief Security Officer, GoodData Corp• Advisory Board... Read More →


Tuesday September 29, 2015 4:15pm - 4:35pm
DataWeek Main Stage

4:40pm

Panel: Convergence of Marketing and Data: Machine Learning and Personalization
Speakers
avatar for Mark Douglas

Mark Douglas

President & CEO, Steelhouse
Mark oversees the direction of SteelHouse with his 20 years of product development experience gained through repeated success in helping fast-growth companies transition into emerging markets. | | He started at Oracle. Shortly after, Mark founded a series of successful startups resulting in IPOs and acquisitions. He was the VP of Technology at eHarmony where he built personality-matching technology. More recently, Mark built new technology for... Read More →
avatar for David Dowhan

David Dowhan

Chairman, TruSignal
David is President of TruSignal, who leverages all the best practices of direct marketing – data, predictive analytics, testing, optimization and performance measurement – and adapt them for digital.David brings a successful track record of executive leadership at growing both private and public venture-backed companies and has been a pioneer in online marketing since 1997. Before TruSignal, David joined eBureau in December 2007... Read More →
avatar for Promise Phelon

Promise Phelon

Chief Technology Officer, Vision Critical
As CTO of Vision Critical, Kobi brings more than two decades of experience. Prior to Vision Critical, Kobi served as the vice president of product development for Eloqua, a wholly-owned subsidiary of Oracle. Previous to Eloqua, Kobi held numerous CTO roles with companies including Rypple, later acquired by Salesforce.com, Virgin Gaming and the Internet Division of First Data Corporation. | | Kobi is a graduate of York University and the... Read More →


Tuesday September 29, 2015 4:40pm - 5:10pm
**Integrate Main Stage
 
Wednesday, September 30
 

9:00am

Morning Keynote: Deep Linking - Opening Up the App Link Ecosystem
Speakers
avatar for Danny Bernstein

Danny Bernstein

Director, Product Partnerships and Integrations, Google
Danny Bernstein is the head of platform product partnerships for Google. His team is responsible for product-enabling partnerships that drive adoption of Search, Google Now, and Sign-In by consumers, developers, and global partners. Danny joined Google via the company's acquisition of Meebo in June 2012. Danny was Meebo's first business hire, and oversaw business and publisher development.


Wednesday September 30, 2015 9:00am - 9:30am
**Integrate Main Stage

10:00am

RxJava for Efficient, Reactive Database Access
Assemble all Reactive Revolutionaries! Application Developers and Platform Providers have new realities to deal with. Building in a reactive (a.k.a. event oriented) way is not just for almost-pure functional languages or in platforms with a version less than 0.10. RxJava, a set of Reactive Extensions for Java can revolutionize your approach to building efficient, scalable systems. Join this session to learn how-to add RxJava to your logic and how Couchbase added it for clearer logic and performance in the Java client.

Speakers
avatar for Matt Ingenthron

Matt Ingenthron

Director, Developer Solutions, Couchbase
Matt is an experienced web architect with a software development background. He has deep expertise in building, scaling and operating global-scale Java, Ruby on Rails and AMP web applications. He has been a contributor to the memcached project, one of the maintainers of the Java spymemcached client and a core developer on Couchbase. He is currently heading up Couchbase's work in getting the right bits needed for PHP, Java, .NET and Ruby... Read More →


Wednesday September 30, 2015 10:00am - 10:20am
DataWeek Main Stage

10:00am

Be the Disruptor - The Digital API Value Chain
There will be 150 billion connected devices by 2020. New digital businesses have already disrupted value chains across every industries. APIs are at the center of the digital Business. You need to understand what assets you have that can be exposed digitally, what their digital value chain is, and how to create an effective business model around that value chain to compete in this economy. No enterprise can be complacent and not engage in the digital economy. Learn how to be the disruptor and not the disruptie.

We will discuss:
· The API Value chain
· What to consider in creating a business model
· Type of business models and examples

Speakers
avatar for Laura Heritage

Laura Heritage

Director of API Strategy, Akana
Laura Heritage is Director of API Strategy at Akana. In this role, she works with customer to establish API strategies and implement API platforms.  Follow  Laura on Twitter at @heritagelaura or on LinkedIn at  https://www.linkedin.com/in/lauraheritage.


Wednesday September 30, 2015 10:00am - 10:20am
API World Stage 2

10:00am

Continuous Delivery of Micro-Services (And Other Buzzwords)
Continuous Delivery and Micro-Services are all the rage today but don’t discount them because of it. Micro-Services when combined with Continuous Delivery is not just SOA 2.0, it truly enables delivering higher quality software faster than ever before. Through live demos you will learn what Continuous Delivery is and learn how to implement it on your own. You will also learn about the shift from monolithic containers to micro-services and what this means for your application architectures.

Speakers
avatar for James Ward

James Ward

Platform Evangelist, Salesforce.com
James Ward (www.jamesward.com) is a Principal Platform Evangelist at Salesforce.com. James frequently presents at conferences around the world such as JavaOne, Devoxx, and many other Java get-togethers. Along with Bruce Eckel, James co-authored First Steps in Flex. He has also published numerous screencasts, blogs, and technical articles. Starting with Pascal and Assembly in the 80’s, James found his passion for writing code. Beginning in the... Read More →


Wednesday September 30, 2015 10:00am - 10:20am
API World Main Stage

10:00am

Grow with the Future of Search and Apps
Mobile users have a great deal of apps of apps on their smartphones, but which are actually used? If you’re responsible for growing your mobile app, you not only care about driving downloads but how keep users coming back. Users engage with app content directly and open apps more often when they are included in the context of their normal day, with Search features for developers like App Indexing and Voice Actions. Join Google to learn how developers are changing how users engage with their mobile devices and incorporate their apps into their daily lives.

Speakers
avatar for Jarek Wilkiewicz

Jarek Wilkiewicz

Search Developer Advocate, Google
Jarek is a Developer Advocate at Google Search and his focus is to help developers make their apps smarter. Before joining the Search team, Jarek spent 3 years building developer ecosystem at YouTube. Prior to Google, Jarek was the Head of Engineering and Chief Product Architect at Hewlett-Packard’s Mobility Software and Solutions group managing a team of 100 engineers spread across three countries (US, UK and China). Before HP, Jarek... Read More →


Wednesday September 30, 2015 10:00am - 10:30am
Expo Stage A

10:00am

Open Talk: Ongoing Adventures in Dataviz
Open source or closed? 
Homemade or bought? 
Language A or language B?

There are a lot of choices in dataviz technology and no matter what solution you prefer, trade-offs abound. Learn from our experience with ZingChart to make your own data visualizations better, faster, and more informative.

ZingChart has roots in the the sad state of browser-based visualization tools we were forced to use about eight years ago. When other solutions couldn’t cut it, we built our own and quickly learned it’s not so easy. 

Since then, the ZingChart team has continued to evolve our efforts. We’ve made visualizations in everything: Flash, VML, HTML5/Canvas, SVG, WebGL, images and anything else you might try. We’ve used our own tech (as well as both open and closed source solutions) to create charts that maximize flexibility and performance within the constraints of modern web browsers.

This talk will reveal:
Hard trade-offs we (and many clients) have encountered
Challenges we met, failed at, dodged, and overcame
Conventional engineering wisdom that turns out to be wrong
Useful stories to help guide you towards better use of technology to build visualizations
Key steps to avoid using sporks

Speakers
avatar for Thomas Powell

Thomas Powell

Founder & CEO, ZingChart
Thomas A. Powell has been an Internet professional since before the Web was even a thing. He has founded a number of successful Web companies over the years including ZingChart, a client side visualization library used by hundreds of firms, from start-ups to the Fortune 50. Outside of his business endeavors, Thomas is the author of several books on client-side Web technology including JavaScript: The Complete Reference, he is an instructor at the... Read More →


Wednesday September 30, 2015 10:00am - 10:40am
DataWeek Stage 2

10:20am

Spotlight: Let's See Where Voice and Text is Going Next
A quick look at where voice and text are going and what API's can get you there.

Speakers
avatar for Vijesh Mehta

Vijesh Mehta

Chief Technology Officer & Co-Founder, CallFire
Vijesh is a founder, CTO and board member of CallFire, a highly scalable and adaptive cloud telephony solution for SMS and voice applications. He started CallFire in 2006, and helped build it into a company that has now delivered over 2 billion calls and texts. Vijesh uses his experience and leadership to drive corporate strategy, a strong agile culture, and a detail oriented software development team. As his role continues to grow, you will... Read More →


Wednesday September 30, 2015 10:20am - 10:30am
API World Main Stage

10:20am

Open Talk: Stop building dashboards and start focusing on the metrics that matter
Modern analytics is about so much more than defining high-level KPIs and building simplistic dashboards to amplify them. With very little additional work, you can create custom analytics that inform product design and business growth. It’s as straightforward as defining the behaviors you want to quantify, measuring them in a logical way, and then pushing them through product and process changes—ultimately making for happier customers, more efficient operations, and higher revenues. At the same time, you’ll learn what data you should be tracking, so you can refine your metrics and monitor them over the long haul.



Speakers
avatar for Colin Zima

Colin Zima

Looker, Chief Analytics Officer
Modern analytics is about so much more than defining high-level KPIs and building simplistic dashboards to amplify them. With very little additional work, you can create custom analytics that inform product design and business growth. It’s as straightforward as defining the behaviors you want to quantify, measuring them in a logical way, and then pushing them through product and process changes—ultimately making for happier customers... Read More →


Wednesday September 30, 2015 10:20am - 10:35am
DataWeek Main Stage

10:20am

Open Talk: Fake it ‘til You Make It: Starting, Growing, and Monetizing your Data API
There are many approaches to starting, growing and monetizing your data API’s. This session will detail a few strategies, hacks, and lessons learned in growing a highly successful data API. 

The core topics that will be discussed include:
- Hacking the system to get your first paying customers
- Monetizing your API
- Selling into other organizations
- Facing the challenges that success will bring

Join me as we dive into each of these topics and briefly explore the stages of seed, growth, and harvest of your data API.

Speakers
avatar for Travis Todd

Travis Todd

Co-Founder and COO, FullContact
Travis Todd (@travis_todd) is a Co-Founder and Board Member at FullContact based out of Denver, Colorado. | | Travis is a 1998 graduate of the University of Wyoming with a bachelor degree in Mechanical Engineering. He also holds a Master of Business Administration from the McCombs School of Business at the University of Texas at Austin with emphasis in entrepreneurship, obtained in 2006. | | Prior to forming FullContact, Travis was a Vice... Read More →


Wednesday September 30, 2015 10:20am - 10:40am
API World Stage 2

11:00am

OPEN TALK: Data Science Education: Closing the Talent Gap
As data science increasingly becomes business critical for growing organizations, finding qualified talent has become more important than ever. Learn how Galvanize is transforming data science education through its industry-focused immersive programs. 

Speakers
avatar for Ryan Orban

Ryan Orban

VP of Business Operations & Expansion, Galvanize/ZipFian
Ryan was the co-founder & CEO of Zipfian Academy, the leading provider of immersive data science education focused on solving practical, real-world problems. Graduates of the 12-week program work at companies such as Facebook, Twitter, Airbnb, Uber, and Square. After joining forces with Galvanize, Ryan focuses on scaling and expanding immersive education worldwide.


Wednesday September 30, 2015 11:00am - 11:10am
DataWeek Main Stage

11:00am

Open Talk: APIs for Humans: The Rise of Developer Experience (DX)
It’s no secret that User Experience (UX) is a top priority for consumer facing software companies. The art of simplifying complexity into meaningful end-user experiences is an increasingly important competitive advantage for technology companies. But what about when developers are your end-users? Developers are people too. They’re not machines. So why are companies still building APIs without the Developer Experience (DX) in mind?

In this talk, Freddy Rangel, Developer Advocate for HelloSign, will discuss the value of a great DX for API focused companies, the fundamentals of a well designed API and proven methods that empower developers to do the best work possible with your technology.

Speakers
avatar for Freddy Rangel

Freddy Rangel

Developer Advocate, HelloSign
Freddy Rangel is a Developer Advocate and Software Developer with years of experience building APIs in PHP, Ruby, Python, and JavaScript, as well as building web and hybrid applications.


Wednesday September 30, 2015 11:00am - 11:10am
API World Main Stage

11:00am

Open Talk: How to Develop and Radically Improve Collaboration Across Your Company
Hear from SMART Technologies on implementing effective collaboration, participate in a real-time assessment of your collaborative capabilities, and learn how to build a collaboration strategy that integrates workspaces, IT, and culture. Plus, see the newest collaboration products from SMART: the SMART kapp and kapp iQ. Go to www.smartkapp.com/integrate to learn more.

Speakers
avatar for Brittany Wickerson

Brittany Wickerson

Marketing Manager, SMART Technologies
Brittany joined SMART Technologies in April 2009 and has led the work on SMART’s Collaboration Assessment, an interactive diagnostic companies can use to benchmark against their peers. The research insights from the Assessment have been used in more than 17 speaking engagements and 10 whitepapers. The Collaboration Assessment was referenced in the book “The Mobilizer Sale” as an example of successful customer insight... Read More →


Wednesday September 30, 2015 11:00am - 11:20am
Expo Stage A

11:00am

Panel: Optimizing Team Communication in your Work Stack
Email, instant message, text message, news feeds, task management, even micro-blogging are all parts of a team communication flow. Why is email insufficient as a team communication solution - and what is the 'stack' of solutions for team communication and collaboration?

Speakers
avatar for Maxime Prades

Maxime Prades

Director of Platform, Zendesk
I run the Platform at Zendesk in San Francisco. Before Zendesk I co-founded Cloudy.fr and gave lectures at HEC Business School in Paris where i'm from.
avatar for Ali Rayl

Ali Rayl

Director of Customer Experience, Slack
Ali manages Slack's rapidly growing Customer Experience team. She is a huge fan of weekend naps.
avatar for Ajai Sehgal

Ajai Sehgal

CTO, Hootsuite
Ajai joined Hootsuite as CTO in April 2014, leading Product, Engineering, IT, Security, and Operations. Prior to Hootsuite, Ajai spent 16 years with the Canadian Armed Forces before joining Microsoft as a Lead SDE. While at Microsoft, he helped establish and scale Expedia from a startup of 60 people into the world’s largest travel agency, and later helped establish Groupon's travel business as VP of Product & Technology. With more... Read More →


Wednesday September 30, 2015 11:00am - 11:25am
**Integrate Main Stage

11:00am

Using Graph Databases to Analyze Financial Transaction Relationships
Financial transactions are an indispensable part of our day-to-day lives—individuals and families need to actively manage income and spending to ensure financial stability. Understanding spending patterns can help people make better money decisions, but reaching that understanding from the raw data is difficult for many consumers. We studied and analyzed relationships among financial transactions using a graph database, and have some interesting learnings to share about how people perceive their finances.

Speakers
avatar for Pankaj Andhale

Pankaj Andhale

Data Engineer, Intuit
Pankaj Andhale is a Data Engineer at Intuit, Inc. He works on textual data enrichment platform. He uses data mining techniques and rapid experimentation to measure the success of products that will help make better data driven business decisions. He holds a Masters in Computer Science from Rochester Institute of Technology.
avatar for Lulu Cheng

Lulu Cheng

Technical Data Analyst, Intuit
Lulu grew up in China. She earned her B.S degree in Maths and Physics from Tsinghua University and M.Eng degree in Operations Research from University of California, Berkeley. She joined Intuit as a technical data analyst of Financial Data Services team since June 2014. She has been working on projects related to data visualization, text mining and pattern detection. She has big passion in data mining and scalable machine learning especially in... Read More →
avatar for Neha Kumari

Neha Kumari

Software Engineer, Intuit
Neha, who hails from Ranchi, India completed her Masters in Computer Science from Northeastern University, Boston with dual specialization in the field of software engineering and networks. She is keenly interested in programming, security, data analytics and information retrieval. Ever since she joined Intuit as a Turbotax backend engineer, she has been working on engineering problems using data analytics and security. Currently, she is part of... Read More →


Wednesday September 30, 2015 11:00am - 11:30am
DataWeek Stage 2

11:00am

Open Talk: Innovate with Telecom
The telecom industry must look beyond their traditional activities to find the next wave of growth or they risk becoming a trivial piece of the puzzle. The API movement is transforming the industry by enabling developers to reimagine the user experience by incorporating calling and messaging into thousands of use cases that without real-time, control through an API, wouldn’t be realistic. Giving devs access to APIs also drives adoption of existing telecom services including tried and true voice, SMS, and MMS - which is good for the industry and good for consumers.

During this session, we will explore how APIs, from carriers and PaaS SIP providers enable innovation with telecommunications in a flexible, yet simple manner. The re-energization of the market, requires a flexible, powerful way for developers to easily and economically integrate carrier services into their offerings to deliver a unique user experience. By carriers providing direct access to telecommunications networks they are enabling developers to take an uninspired industry to an inspired state of creativity.

Speakers
SH

Sean Hsieh

Co-Founder & Chief Product Officer, Flowroute
Sean’s lifelong passion for entrepreneurship, technology, culture, and design is the perfect foundation for his role as CPO at Flowroute. At Flowroute, Sean manages product strategy and ensures user focused development and execution. His marketing and design talents have served Fortune 100 companies including Apple, Linksys (Cisco), and Motorola, pushing forward new marketing ventures and fostering rapid growth. Sean holds a degree in... Read More →


Wednesday September 30, 2015 11:00am - 11:40am
Expo Stage B

11:00am

Designing a succesful API Certification program
Most successful technology companies today have a vibrant partner ecosystem. These companies realize that you can never match growth with the given amount of resources. The only way to scale to meet the customer's needs is to establish a partnership with other organizations to handle the load.

This also introduces a different challenge which is to figure out a way to maintain a consistent level of quality produced by these partners. That’s where a Partner or Product level certification program comes in. It introduces a base line set of features, establish quality metrics and consistent experience to the products that are built by partners.

Planning for and developing a Certification program is a monumental and ever changing task. In this talk we discuss the approach and pitfalls to planning, designing and developing a dynamic API Certification program.

Speakers
avatar for Loke Uei Tan

Loke Uei Tan

Senior Manager, Developer Relations, Avalara
Loke has been working in the evangelism capacity for a decade at Microsoft and most recently leads the Developer Evangelism team at Avalara, a cloud-based sales tax automation service. He brings with him an extensive amount of knowledge in building and running a successful partner certification program in any modern company that relies on technology.


Wednesday September 30, 2015 11:00am - 11:40am
API World Stage 2

11:10am

Open Talk: Data driven customer acquisition
Learn how sophisticated advertisers measure the effectiveness of their marketing efforts across multiple channels and devices, predict the life time value of their customers, and optimize their advertising campaigns accordingly.

Speakers
avatar for Aydin Ghajar

Aydin Ghajar

Project Manager, Facebook
Aydin is a product manager at Facebook where he runs Analytics for Apps. He was previously CEO at Thinkfuse, a SaaS company sold to Salesforce.com in 2012.


Wednesday September 30, 2015 11:10am - 11:40am
DataWeek Main Stage

11:10am

Dynamic Topologies to deliver Micro Services, Micro Brokers, and Micro Flows
Micro Services Architectural patterns are driving industry trends that view applications as a collection of capabilities, hosted in interesting ways over a distributed and de-centralized network. In most enterprises, these ideas have not extended to Brokers, ESB’s, BPM/Rules engines. 

This presentation is design to explore topologies and revisit the typical usage patterns around of Brokers and Integration offerings from the following perspectives 
- Location Transparency
- Simplicity 
- State Management and Transitions
- Highly configurable and dynamic environments
- Management 

These capabilities are explored through the lens of the RedHat JBoss Fuse family of products comprising 
- Innovative Brokers such as ActiveMQ
- Enterprise Integration Pattern centric integration offerings such as Apache Camel
- Routing and BPM engines such as jBPM and Drools

Speakers
avatar for Ashwin Karpe

Ashwin Karpe

Enterprise Integration Practice Lead, North America, RedHat


Wednesday September 30, 2015 11:10am - 11:40am
API World Main Stage

11:30am

Spotlight: Application Integration: The Digital Connectivity roadmap
Join us to hear the newest ways to integrate any digital endpoint. Learn from the integration experts at Jitterbit about the latest integration options for connecting apps, mobile devices, and APIs in a modern digital business.

Speakers
avatar for Andrew Leigh

Andrew Leigh

VP, Business Development, Jitterbit
Andrew is the VP Alliances at Jitterbit, responsible for harmonizing the way customers integrate the many applications and endpoints that automate their business. Andrew has worked in integration and enterprise architecture for over 20 years. Prior to joining Jitterbit, he served as the director of platform product marketing at Salesforce.com, defining the integration strategy for the leading enterprise cloud computing company. In this role, he... Read More →


Wednesday September 30, 2015 11:30am - 11:45am
**Integrate Main Stage

11:40am

Spotlight Talk: Cloud Elements
Integrating APIs is about moving data, powering transactions, connecting mobile apps and thousands of other functions. And the number of APIs you try to connect to expanding rapidly. Long gone are the days of single point-to-point integrations that create confusing webs of complexity. Efficiency is about connecting once and integrating many. 

Learn how APIs Hubs are core to Cloud Elements. It’s simple. You build the killer app. We’ll take care of the REST.

Speakers
avatar for Mark Geene

Mark Geene

CEO, Cloud Elements
Mark is a charismatic and passionate leader with over 20 years experience in sales, consulting and product management including executive positions at IBM and Oracle. Mark has held the position of CEO at two start-ups over the course of 6 years where he has practiced lean product development to scale successful companies.


Wednesday September 30, 2015 11:40am - 11:50am
API World Main Stage

1:00pm

Keynote: 8 Steps to Secure Your App Solution
Why aren’t existing security technologies sufficient for Apps? As technology pervates every aspect of our lives, how do we protect privacy and public safety from compromise amidst the enormous number of devices and apps that share and make decisions based on sensitive information? How do we gain the confidence of our customers such that they feel comfortable trusting our solutions? What legal consequences need to be considered? We will look at a practical definition of security, and walk through the steps that make your solution secure, protecting your organization, your brand identity, and your consumer.

Speakers

Wednesday September 30, 2015 1:00pm - 1:30pm
**Integrate Main Stage

1:30pm

Keynote: Connected Life & The Future Of Integration

Welcome to the closing keynote dedicated to catching a glimpse of what the future holds for the world of integration. With the help of integration specialist Built.io, Integrate 2015 unveils some of the most ambitious integration initiatives ever to be undertaken across industries.

The US Department of Transportation is actively engaged in the development of systems, services, tools and standards around the connected vehicle. Its CTO Ms. Roat will lay out her vision for the implementation of a formal developer program to support the development of applications and a connected vehicle marketplace to a wide audience of developers.

The Sacramento Kings, meanwhile, are building the world’s smartest sports arena and creating an enhanced fan experience with innovative solutions. Matt Eclavea, VP of Technology, and Kyle Eichman, Director of Technology Solutions, will highlight how the Kings are working to provide their fans with unique opportunities and experiences from the moment they arrive at Golden 1 Center.

Get inspired by these unprecedented integration use cases and leave with a roadmap to start participating in the world of integration.

Speakers
avatar for Built.io

Built.io

Built.io
Built.io is changing the world by connecting and automating everything. Built.io's technology is trusted by game-changing startups, leading Fortune 500 companies and governments around the world to provide a new generation of digital experiences. With Built.io Flow, the award winning integration Platform-as-a-Service (iPaaS), organizations can quickly unify all of their disparate systems to boost efficiencies and accelerate innovation; Built.io... Read More →
avatar for Matt Eclavea

Matt Eclavea

VP of Technology, Sacramento Kings
Matt Eclavea begins his second season as vice president of technology. His responsibilities include leading and executing the technology selection, development, testing and implementation of new technologies at Golden 1 Center. Eclavea also oversees all technology operations at Sleep Train Arena. Prior to joining the Kings, Eclavea served as network engineer for the San Francisco 49ers where he led the designing and implementation of the network... Read More →
avatar for Kyle Eichman

Kyle Eichman

Director of Technology Solutions, Sacramento Kings
Kyle Eichman begins his eighth season with the Kings and his first as director of technology solutions. He is responsible for building out the infrastructure necessary to drive all elements of the fan experience at Sleep Train Arena and the new Golden 1 Center. | | Eichman has over 20 years of experience in positions ranging from finance and accounting to operations and marketing, working for such companies as Pinnacle Entertainment... Read More →
avatar for Maria Roat

Maria Roat

CTO at U.S. Department of Transportation, U.S. Department of Transportation
Maria A. Roat is the U.S. Department of Transportation Chief Technology Officer and brings 30 years of professional experience in information technology, including operations and intelligence.  She is responsible for establishing and leading DOTs technical vision and strategic direction.  Ms. Roat served 10 years at the Department of Homeland Security (DHS) joining in June 2004, in a number of capacities including Federal Risk... Read More →
avatar for Neha	 Sampat

Neha Sampat

CEO, Built.io
Neha Sampat is CEO of San Francisco-based software technology company built.io, where she leads a diverse, global team dedicated to creating mobile innovation and to building the foundation for the Internet of APIs. Previously, Neha spent 15 years leading product marketing for enterprise software, cloud computing and online experiences for companies like Sun Microsystems and VMware. She co-founded KurbKarma, a TechCrunch Disrupt 2012 Startup... Read More →


Wednesday September 30, 2015 1:30pm - 2:00pm
**Integrate Main Stage

2:00pm

Open Talk: Integrate Seamlessly by Building APIs Across Multiple Languages and Multiple Protocols
We live in a user-centric world where we want to access applications and do business from anywhere, any time and from any device. In this Connected Era, software developers strive to transition desktop applications to work in the cloud and make applications accessible from multiple devices. The good news is integrating application program modules developed in different languages and using multiple protocols doesn't have to be complex, time consuming or expensive. Integrating desktop applications in a cloud infrastructure can easily be done through APIs. 

In this talk, Oliver Nelson will discuss how you can: 
• Save time, consume what has already been built, and use your current infrastructure with the right API development tools. 
• Turn your current PC-based applications into APIs then consume those APIs in different programming languages via multiple protocols. 
• Share common business logic across desktop, web or mobile applications with the same code base. 

Speakers
avatar for Oliver Nelson

Oliver Nelson

Director of Engineering, Mertech
Oliver is responsible for development and quality assurance for Mertech’s Evolution API server, specialty database middleware and application modernization services. Oliver brings with him decades of software development experience and the business applications knowledge required to manage high performance teams. Prior to its acquisition by Mertech, Oliver was the President of Out of the Box Consulting where he lead the development of... Read More →


Wednesday September 30, 2015 2:00pm - 2:20pm
Expo Stage B

2:00pm

Open Talk: The changing face of Digital Integration and the future of API Orchestration
With digital integration and APIs disrupting the way we connect apps, devices, data, and the Internet of Things, your organization needs an agile connectivity strategy that can be deployed in days without writing code. Join Jitterbit to learn how to transform your company into a connected digital business through a new generation of orchestrated APIs that connect and power today’s marketplace.

Speakers
avatar for Andrew Leigh

Andrew Leigh

VP, Business Development, Jitterbit
Andrew is the VP Alliances at Jitterbit, responsible for harmonizing the way customers integrate the many applications and endpoints that automate their business. Andrew has worked in integration and enterprise architecture for over 20 years. Prior to joining Jitterbit, he served as the director of platform product marketing at Salesforce.com, defining the integration strategy for the leading enterprise cloud computing company. In this role, he... Read More →


Wednesday September 30, 2015 2:00pm - 2:40pm
Expo Stage A

2:00pm

Open Talk: How to Hire Data Scientists: Lessons from Unicorn Hunting in the Wild
It’s hard to hire and build a data science team. Companies like Facebook, Twitter, Airbnb, and many others have gained massive competitive advantages in their markets by building incredibly talented data science teams — and have invested serious resources in figuring out how to recruit and retain them. Data scientists are proficient in a weird combination of skills: programming, math and statistics, business acumen, and — well, science.

This talk draws from original research into the team structure and hiring practices of the most interesting companies in the Bay Area and beyond, including Facebook, Twitter, Google, Twitter, Tesla, Airbnb, Uber, Square, Coursera, The Phoenix Suns, etc — in total, Katie has conducted over 200 phone interviews with data science leads, hiring managers, CTOs, and recruiters.

This talk is presented by educational company Galvanize, and as such the talk has specific learning objectives. 

These objectives are:
- Understand when is the right time to hire a data scientist
- Be able to explain how data science means different things to different people
- Know which kind of data scientists to hire
- Understand how to sell your company to a data scientist
- Find resources for reliably interviewing data scientists
- Garner a list of specific recommendations about where to find great ones

Speakers
avatar for Katie Kent

Katie Kent

Director, Educational Outcomes, Galvanize
Katie Kent is Director of Educational Outcomes at Galvanize, an education company that blends the lines between learning and working. At Galvanize, she leads the team responsible for partnerships with hiring employers and delivering excellent outcomes for graduates of Galvanize's full-time programs. Katie was part of the founding of data science training startup Zipfian Academy, where she was responsible for growth of the business from concept to... Read More →


Wednesday September 30, 2015 2:00pm - 2:40pm
DataWeek Main Stage

2:00pm

Panel: Venture Capitalist's Perspective: Investing in API-Centric Startups
Can API's be a core business model, or are they a simply a feature? We ask some of the bay area's top investors about their perspectives on investing in API-centric startups. Is the API a monetization strategy or a distribution strategy? What types of startups should focus on API-driven partnership building?

Speakers
avatar for Anthony Alfidi

Anthony Alfidi

CEO, Alfidi Capital
I am a private investor and independent financial analyst.
avatar for Salil Deshpande

Salil Deshpande

Managing Director, Bain Capital Ventures
Salil Deshpande has invested $150M into 32 companies over 9 years, mostly early, in software infrastructure, open source, middleware and enterprise software, such as Typesafe (the Scala language; Akka and Play frameworks for Java), Redis Labs (the Redis NoSQL database), DataStax (the Cassandra NoSQL database), Hazelcast (in-memory computing for Java), Iron.io (lambda architectures), ZeroTurnaround (faster Java redeployments), MuleSoft... Read More →


Wednesday September 30, 2015 2:00pm - 2:50pm
API World Main Stage

2:00pm

2:00pm

Who is this Cassandra and Why Should I Care?
Perhaps you have heard of Cassandra? You know, the NoSQL database for extreme OLTP workloads? Even if you have heard the stories of extreme scale and availability using Cassandra in production at Netflix, Spotify, UBS and EBay, you should come learn the technical basics on how and why to use Cassandra for your next application. We will cover architecture, use cases, and much more!

Speakers
avatar for Rachel Pedreschi

Rachel Pedreschi

Lead Evangelist, Datastax
Rachel is Lead Evangelist at DataStax. A "Big Data Geek-ette," Rachel is no stranger to the world of high performance databases and data warehouses. She is a Vertica, Informix and Redbrick certified DBA on top of her work with Cassandra and has more than 15 years of business intelligence and ETL tool experience. Rachel has an MBA from San Francisco State University and a BA in Mathematics from University of California, Santa Cruz. She loves... Read More →


Wednesday September 30, 2015 2:00pm - 2:50pm
DataWeek Stage 2

2:05pm

Panel: Environment-as-Platform: How sensors, beacons, and devices will change our world
Every year, technology enables us to connect into our environment to a greater and greater degree - from connected cars and homes to connected retail and cities. From IBeacons and customer-aware retail censors to new smartphone technology, how will people be able to connect to their environments? If we think of Environment-as-Platform, are we seeing a rise of inter-connectedness of IoT technologies through the cloud, or are we only at the beginning of the "Integration of Things" ?

Speakers
avatar for Don DeLoach

Don DeLoach

CEO and President, Infobright
Don DeLoach is CEO and President of Infobright, provider of a purpose-built platform for storing and analyzing machine data. Under Don’s leadership Infobright has grown significantly, with a strong presence in embedded solutions, especially in the networking and telecommunications industry. Don has more than 30 years of software industry experience, with demonstrated success building software companies with extensive sales, marketing, and... Read More →
avatar for Jim Fletcher

Jim Fletcher

Distinguished Engineer, IBM
Jim Fletcher is an IBM Distinguished Engineer and Chief Architect (CTO) for IBM Smarter Infrastructure. In this role, Jim has responsibility for the architecture and technical direction for IBM’s role in “the Internet of Things (IOT)” including identifying technologies, architecture, and partners. Jim is also architecturally responsible for IBM’s Enterprise Asset Management (EAM), Integrated Workplace Management Systems (IWMS),  and... Read More →
avatar for Jeff Henckels

Jeff Henckels

Director of Product Management., Qualcomm Research
Jeff Henckels serves as director of product management for Qualcomm’s Research group. As part of his role he helps initiate and promote the incubation of emerging technologies being developed at Qualcomm Research. | | Jeff joined Qualcomm in 2010, and has helped initiate and drive key Qualcomm technologies with the operator and vendor community including LTE Direct and Lumiqast which are exciting new and innovative Qualcomm technologies... Read More →


Wednesday September 30, 2015 2:05pm - 2:45pm
**Integrate Main Stage

2:30pm

Scalable Microservices with gRPC, Kubernetes, and Containers
While moving to a microservices architecture provides many benefits, it also brings up a slew of challenges. Unlike monolithic architectures, microservice architectures have to deal with coordinating, organizing, and managing a collection of different services with different scaling needs. On top of these, each microservice needs a lightweight, efficient, and maintainable API to facilitate the high level of communication between services. 

I’ll show you how Kubernetes and gRPC, two open source projects based on experience Google has gained running microservices at scale, can help solve these problems!

Kubernetes lets you manage and orchestrate Containers over a fleet of machines as if they were running on a single computer. With Kubernetes, it’s easy to create, run, and scale microservices independently while providing an easy way for them to communicate with each other. 

gRPC is a language and platform-neutral RPC framework, based on HTTP/2 and Protobuf, used to build highly performant and scalable APIs. gRPC benefits from new features introduced in HTTP/2 like framing, bidirectional streaming, header compression, multiplexing, and flow control. gRPC is not just a blueprint for high performance RPC, but also provides a toolset to generate services and clients in multiple languages.

In this talk, I’ll demo the core concepts of gRPC and Kubernetes, and show you how to combine these two technologies to create scalable and performant microservices rooted in lessons learned from Google’s experience!

Speakers
avatar for Sandeep Dinesh

Sandeep Dinesh

Developer Advocate, Google.com
Sandeep started coding and creating websites when he was 12 and hasn't stopped. He is passionate about building easy-to-use products people love. Before Google, he founded an IoT startup in agriculture and developed educational HTML5 games. At Google, Sandeep's goal is to make cloud easy and help developers create the next big thing. Sandeep loves video games, making music, and martial arts, and has Bachelors in Marketing and Computer Science.


Wednesday September 30, 2015 2:30pm - 2:50pm
API World Main Stage

3:00pm

How we Integrated a Graphical Language For Augmented Reality
We recently released 4D Studio, an authoring tool to design rich Augmented Reality experiences. Our goal is to make it as simple as possible for our users to design their own project. We created a compelling user interface. But we wanted to go further, and enable them to add scripting to the AR experiences. The users will benefit of a lot more flexibility and design freedom.

So, we decided to integrate this feature in 4D Studio and do some user testing. We provided documentation and samples, it went very well for people who knew coding and javascript. But still, for the others it was frustrating. We wanted to enable scripting for them too, so we studied various graphical languages and how we could integrate them.

I will present how we evaluated the various options for graphical language: flow programming versus sequential programming. I will detail the pro and cons from a integration pov. 

To solve this problem, we ultimately picked Blockly. I will show you how we integrated this graphical language to write augmented reality scripts. Building your own interactive 4d project has never been easier!

Speakers
avatar for Jerome Etienne

Jerome Etienne

Three.js Team Lead, DAQRI
DevRel for DAQRI. Hardcore Javascript Developer. Author of Learning Three.js blog and CTO. Currently Three.js Team Lead. Loves Javascript, 3D AR, VR, WebGL and cool HTML5 stuff. 8th most active user on Github and frequent speaker at tech confs. Loves teaching motivated people who are willing to learn awesome things.


Wednesday September 30, 2015 3:00pm - 3:15pm
**Integrate Main Stage

3:00pm

Integrating WebRTC and Mobile Technologies for a Consistent User Experience
WebRTC is a powerful technology for adding real-time communications for web applications in browsers, but how do you leverage that technology in the area of mobile apps? Today, there are inconsistent user experiences across a company's web and mobile applications. This session digs deeper into challenges and best practices leveraging WebRTC, mobile, and PSTN technology to deliver a seamless and consistent user experience across both web and mobile applications. During this talk, we will also share downloadable SDKs and sample apps for integrating voice/video calling, messaging, and multimedia sharing into any mobile or web application.



Speakers
avatar for Alexey Goloshubin

Alexey Goloshubin

CEO / CTO, Bit6
"Alexey has 20 years of experience as an entrepreneur and software architect with a track record of launching, growing, and selling multiple successful businesses. He has held executive management and chief technologist roles, providing both business leadership and product vision for his companies. A thought leader in the real-time communications technologies, Alexey has presented and spoken at numerous conferences this past year including... Read More →


Wednesday September 30, 2015 3:00pm - 3:20pm
Expo Stage A

3:00pm

How Brands Can Unshackle Data Scientists to Develop Real Insights
Programmatic methods have changed the way advertising is boughtand sold, and they’re fast on the way to reshaping the broader field of marketing. To make sense of the data deluge, brands and agencies are filling their back rooms with brilliant PhDs and analysts. It’s a good start, but winning will require a more holistic approach. Mike Driscoll lives and breathes the intersection of Data and Marketing. In this session he’ll reveal the complexities of this new era, dispel its myths, and provide marketers with practical advice to lead their organizations to prosperity.

Speakers

Wednesday September 30, 2015 3:00pm - 3:20pm
DataWeek Main Stage

3:00pm

Open Talk: Empowering Local Mobile Search with Relevant Results
The prioritization of sponsored search results over organic search results has decreased the value of local search engines to consumers. This session will explore how developers can improve local search experiences and build stronger relationships with users of their applications and websites.

Soleo was founded on the premise of making useful connections and we focus on improving user experiences by delivering relevant results and helping businesses build stronger relationships with targeted consumers through improved placements.

Speakers
avatar for Zach Roth

Zach Roth

Senior Product Manager, Soleo
As Senior Product Manager at Soleo, Zach drives the strategy, design, development, and commercialization of new technology products for mobile including local search and digital media. Prior to joining Soleo, Zach was hands-on with both technology (as a lead developer and director of application development) and business (as a product manager and director of marketing) in the digital media, telecommunications, education, and healthcare... Read More →


Wednesday September 30, 2015 3:00pm - 3:40pm
API World Stage 2

3:00pm

How to Find Distribution Channels For Your API '
SendGrid grew from a small project focused on making developers lives easier to one of the largest email senders in the world. Having a developer first mentality and an API distribution strategy was a fundamental piece of that. 

How to Find Distributions Channels for your API is a talk about all the lessons learned (an the ton of mistakes that were made!) when scaling SendGrid to an Email API that is used by 180,000 different companies in more than 130 countries. You'll hear from Pedro Sorrentino the first BD and Partnerships hire for the company. Today the BD channels at SendGrid generate a sizable amount of lead generation, revenue and marketing opportunities, powered with more than 20 global distribution deals. 

Companies like Uber, FitBit, Hubspot, AirBnb, Twilio, Pandora, Tumblr and many others use it everyday to talk to their customers. 

Things that will be covered on the talk: 

• What types of product implementation features you have to have in order to implement a partnership strategy
• What are the expected terms and conditions? 
• How BD and Marketing should work together 
• Examples of how deals were done with Azure, IBM, Heroku and many others 
• Avoiding internal churn at the company 
• When co-selling makes sense 
• Things that we thought were going to be great, but end up being a huge time suck 

Speakers
avatar for Pedro Sorrentino

Pedro Sorrentino

Ecosystem & Community Development Manager, SendGrid
Pedro Sorrentino is a Brazilian entrepreneur that currently lives in San Francisco. He joined SendGrid as an early stage employee is currently SendGrid's Community Development Manager. He is responsible for helping startups grow their business via SendGrid Accelerate, a corporate program that blends mentorship, free SendGrid services and strategic introductions for the best early-stage founders and startups. | | Prior to his current role, he was... Read More →


Wednesday September 30, 2015 3:00pm - 3:40pm
API World Main Stage

3:00pm

Open Talk: API’s for Humans - How To Use Empathy to Create a Great Developer Experience
It’s no secret that User Experience (UX) is a top priority for consumer facing software companies. The art of simplifying complexity into meaningful end-user experiences is an increasingly important competitive advantage for technology companies. But what about when developers are your end-users? Developers are people too. They’re not machines. So why are companies still building APIs without the Developer Experience (DX) in mind?

In this workshop, Freddy will walk you through examples of APIs that appeal to developers, and those that don’t while addressing the fundamentals and best practices of creating a sought-after API. Attendees of the workshop will also learn why empathy, communication and respect for developers are all critically important in building a successful API and how to integrate these principles into your strategy.

Speakers
avatar for Freddy Rangel

Freddy Rangel

Developer Advocate, HelloSign
Freddy Rangel is a Developer Advocate and Software Developer with years of experience building APIs in PHP, Ruby, Python, and JavaScript, as well as building web and hybrid applications.


Wednesday September 30, 2015 3:00pm - 3:40pm
Expo Stage B

3:20pm

Internet of Things & Programmatic Advertising
During the past five years, programmatic has evolved from nascent to scale, and the approach is adopted by a majority of advertisers. The increase in multi-screening will drive further connectivity and integration with the Internet of Things (IoT). Join Pubmatic to hear how IoT is impacting programmatic and how companies are looking into integrating IoT into traditional digital marketing.

Speakers
avatar for Rajeev Goel

Rajeev Goel

CEO and Co-Founder, PubMatic
Rajeev Goel is CEO and co-founder of PubMatic, a profitable marketing automation software company focused squarely on the needs of publishers. Under his leadership, the company's revenue has grown 33 times in the past two years, attracting a rapidly expanding roster of premium, branded publishers. The high pace of revenue and profit growth is fueled by Rajeev’s commitment to helping publishers protect, monetize and manage their most... Read More →


Wednesday September 30, 2015 3:20pm - 3:35pm
**Integrate Main Stage

3:20pm

Why an Mobile Platform Is Better for Developers – and Advertisers Too
Today's mobile landscape is totally controlled by locked platforms: iOS, Android, and Windows Phone dictate how apps are developed, how people find apps, and even how people use their phones. Very few consumers have the knowledge or inclination to overcome the platform limitations that constrain them – so it falls to developers and advertisers to untangle the endless knot of requirements and manage platform differences.

Wouldn't it be preferable if there were a single open mobile platform that would easily reach all kinds of users, no matter what phone they were using or where they were located? That's Quixey's vision. In this session, Quixey COO Guru Gowrappan speaks to the importance of openness in mobile, and its advantages – not only for developers, but also advertisers. He'll cover:

- How big companies succeeded in locking down mobile devices
- Why openness is so important to mobile
- How advertisers benefit from a more open mobile platform
- What to do today to ensure an open future

Speakers
avatar for Guru Gowrappan

Guru Gowrappan

COO, Quixey
K. Guru Gowrappan is the Chief Operating Officer at Quixey. Guru leads the Product, Business, and Marketing organizations and plays a key role in global development and financial strategy. Guru has over 15 years of experience in the Internet industry, formerly working as COO for Growth/Emerging Initiatives at Zynga, where he also served as Head of Zynga Japan and drove the company’s IPO process. Prior to Zynga, Guru worked at Overture... Read More →


Wednesday September 30, 2015 3:20pm - 3:40pm
Expo Stage A

3:20pm

Cloud Microservices Manage Internet of Robots from Mobile Devices
The talk would demonstrate IBM Bluemix cloud microservices in action. The discussion would hover over the secure and robust management of IBM Bluemix connected autonomous robots in a home and industrial setups. The approach to deliver the robot control dashboard based on the mobile devices will be discussed to expose IBM MobileFirst Platform microservices on a docker image.

Speakers
avatar for Marek Sadowski

Marek Sadowski

MobileFirst Dev Advocate, IBM
While accumulating the business know-how and over 15 year experience in consulting largest enterprises in Europe, Middle East and Africa as a certified engineer and IBM Client IT Architect in mobile, web, Java and integration technologies - he founded Robotics Inventions ("RI") to deliver robotics solutions and services for space, military, and industrial sectors. For the achievements in RI he received the Polish Market Innovation Leader 2013... Read More →


Wednesday September 30, 2015 3:20pm - 3:40pm
API World Main Stage

3:45pm

How is IoT is affecting SMBs, and why should we care?
In the early days of digital advertising, only massive brands with equally massive ad budgets could afford to buy expensive online ad impressions. But thanks to IoT and greater inventory, SMBs are no longer at a disadvantage. Join this session with AdRoll where Jackie will address how IoT is affecting SMBs and why we should care.

Speakers
avatar for Jackie Lamping

Jackie Lamping

Sr. Director of Marketing, AdRoll
Jackie is a thought leader in digital media & marketing innovation with 10 years of hands-on experience in acquisition marketing, lifecycle marketing, branding, social media, content marketing, and emerging channel strategy. She currently heads up integrated marketing & global demand generation at AdRoll. Previously, Jackie lead global brand advocacy at Twitter, providing consulting to top brands on social media strategy &... Read More →


Wednesday September 30, 2015 3:45pm - 4:00pm
**Integrate Main Stage

4:00pm

Spotlight: Innovate with Telecom
The telecommunications industry is huge, but innovation continues to be hampered by the complexity and amount of time it takes to navigate the telephone network. New SIP providers, armed with powerful APIs are transforming the industry by giving developers direct access to the carrier network, leading to the reimagining of calling and messaging apps and services into thousands of use cases that weren’t previously practical.. Dragging the industry into the 21st century, requires new carriers, like Flowroute, to deliver powerful, yet flexible ways for developers to integrate carrier service into their offerings, operate those services at the speed required to respond to customers and do so in a way that enhances the user experience and the economic potential of their ventures.

Speakers
avatar for Dan Nordale

Dan Nordale

CMO, Flowroute
Dan came to Flowroute with a wealth of experience in enterprise communications. As CMO for Cyara, he led efforts that allowed large enterprises to deliver a superior quality, future-proofed customer experience. Prior to that, he drove the transformation of Nuance’s Enterprise Division from a speech and IVR application provider to a multi-channel virtual assistant solution provider. Dan also led Strategic Solutions at Genesys, where he... Read More →


Wednesday September 30, 2015 4:00pm - 4:10pm
API World Main Stage

4:00pm

Open Talk: Building APIs for the Modern Enterprise
With all the recent excitement around APIs, it’s surprising that most of us don’t realize that the API model can be used internally to ignite innovation from within. We often talk about APIs and their ability to open up our platforms to the world, providing customers with an equal opportunity to leverage our services and in turn, providing us with a way to monetize our technology. Meanwhile our internal applications and data remain isolated and we struggle to leverage work across disparate organizations. It’s time to take out your SOAP so you can clean up those existing systems and give them some REST. Come experience first-hand how cloud platforms promote enterprise-wide transformation by helping break down corporate silos and learn how simple it is to build and manage your own APIs with IBM Bluemix. The ability to expose internal functionality and data is only a REST call away.

Speakers
avatar for Jake Peyser

Jake Peyser

Bluemix Developer Advocate, IBM
Jake is a developer advocate for Bluemix, a platform for rapidly building, deploying, and hosting web applications. He received his BSE in Computer Science from the University of Michigan and began his professional career as a BPM consultant. Focusing on solving user problems through identifying process inefficiencies, he designed and implemented businesses processes and related SOA-based solutions. Jake now focuses on web app development... Read More →


Wednesday September 30, 2015 4:00pm - 4:40pm
API World Stage 2

4:00pm

Apps Need Data: 5 Ways You Can Complete NASA's Vision for Platform-as-a-Service
Platform-as-a-Service (PaaS) is what businesses need to make building applications as fast and simple as possible. But what PaaS is today and what it needs to be to fulfill its potential leaves a ton of room for innovation. Join Josh McKenty, former lead architect on NASA’S Nebula project, OpenStack board member and now Field CTO of Pivotal and Josh Bernstein, former lead architect on Apple’s Siri and current director of EMC{CODE} to discuss five opportunities for executives and developers alike to bring the application development stack and big data stack together, enabling PaaS to deliver the great user experience originally envisioned back when it was just a concept at NASA.

Speakers
avatar for Joshua Bernstein

Joshua Bernstein

EMC, VP Technical Strategy
Josh Bernstein joined EMC as Technical Strategy VP. Before that, Bernstein ran the Deployment and Infrastructure Architecture team for Apple’s Siri. He was a team member who took Siri from launch to 60,000 servers. Previously, he was the senior software engineer at Penguin Computing, specializing in design and implementation of large scale distributed systems management software. Bernstein worked on NASA missions, including design of the... Read More →
avatar for Joshua McKenty

Joshua McKenty

Head of Platform Ecosystem, Pivotal Software
Entrepreneur and technologist Joshua McKenty is the Field CTO for Cloud Foundry, at Pivotal. McKenty works with Fortune 100 customers who seek to transition to a cloud-native architecture, and with Pivotal’s Cloud Foundry team to bring new features and functionality to Cloud Foundry-based products, the industry-standard enterprise platform for the cloud era. A San Francisco Business Times 40-Under-40 Leader and NASA Ames Honor Award recipient... Read More →


Wednesday September 30, 2015 4:00pm - 4:40pm
DataWeek Main Stage

4:00pm

All Aboard the Boxcar! Going Beyond the Basics of REST
One of the basic tenets of the REST paradigm is that resources are individually identified by URLs. REST APIs provide access to resources by HTTP operations such as GET and POST on those URLs. While this approach makes for a clean abstraction, it can be inefficient - an application that makes an HTTP request for each resource it wishes to act on may deliver a poor user experience, especially in a high latency environment such as mobile.

'Boxcarring' allows us to bundle multiple operations into a single HTTP call. For example, an application might POST a whole set of resource representations for creation. Resources carried in the boxcar can be independent, or form a tree of linked resources. This session will explore the boxcar approach, show an implementation in action, and discuss whether this can still be considered a RESTful approach.

Speakers
avatar for Pat Patterson

Pat Patterson

Developer Evangelist Architect, Salesforce
Pat Patterson has been working with Internet technologies since 1997, building software and working with developer communities at Sun Microsystems, Huawei Technologies and Salesforce. At Sun, Pat was the community lead for the OpenSSO open source project, while at Huawei he worked on cloud storage infrastructure software. Since joining the developer evangelism team at Salesforce in 2010, Pat has worked with all aspects of the Salesforce1... Read More →


Wednesday September 30, 2015 4:00pm - 4:50pm
Expo Stage B

4:10pm

Rethinking Dev Relations as Platform Partnerships
API Platforms grow and adapt over time, requiring external developers and internal stake holders to have clarity around why your API platform is valuable. Hear some walk-throughs on how to build consensus, understand developer tiering, and leverage top partner needs for SDK updates to provide best in class support for your developer and start-up ecosystem.

Speakers
avatar for Chris Traganos

Chris Traganos

Director of Developer Relations, Evernote
Chris Traganos is the Director of Developer Relations at Evernote where his focus is on supporting and promoting partners, apps, and developers leveraging the Evernote API Platform. Prior to Evernote, Chris was a lead developer at the Harvard News Office, managing both harvard.edu and the University's core public facing sites. He lives with his family in Silicon Valley.


Wednesday September 30, 2015 4:10pm - 4:25pm
API World Main Stage

4:25pm

How to Succeed in the Digital Era: The Power of APIs
The digital era has opened up new opportunities for enterprises to connect the unconnected. The more enterprises are able to connect their applications, data, and devices, the more they’re able to generate revenue and create channels of opportunity. Uber, Opentable and Airbnb are just some of the companies that are succeeding in using an API-led approach to come out of nowhere and dominate in their respective industries, leveraging the megatrends of cloud, mobile and IoT, but all underpinned with API building blocks to move faster. In this session, the audience will learn more about how other companies can win or lose in the digital era by connecting to external third party applications, devices and services.



Speakers
avatar for Chris Purpera

Chris Purpera

Vice President of Digital Enterprise Strategy, Mulesoft
Chris Purpura has worked at MuleSoft for more than 5 years, leading new business development and product initiatives. During his tenure, he has served as Vice President of and General Manager of CloudHub, MuleSoft’s integration platform as a service. Chris’s leadership was instrumental in expanding MuleSoft’s business and brand into the cloud, as recognized by its position as a Leader in Gartner’s iPaaS Magic Quadrant.


Wednesday September 30, 2015 4:25pm - 4:45pm
API World Main Stage